With air travel in the US probably as commoditized as bus rides in Brazil, the industry was ripe for some disruptive innovation. The spark was provided when Virgin American entered the foray a few months ago. Much has been written about their famed safety video as well as a bunch of innovative in-flight amenities. But there is also a ton that other airlines not only in the US, but globally, can learn about fresh, innovative branding from the folks at Virgin.
Welcome to the Branding 101, Virgin style. Here are the Top 5 insights to be cherished.
- To exceed great expectations, do the unexpected. As it is, it’s tough upholding the promise of being the airline that is “reinventing air travelâ€. But Virgin actually does a good job in not just meeting expectations, but exceeding them too, by consistently surprising and delighting the customers. On Earth Day, all passengers in green were allowed to board first. Even the toilet plays trance music. How is that for a pleasant surprise? Read the rest of this entry »
