by Shashank Nigam | November 24th, 2008
4 Comments
For about 21 hours from Oct 21 to Oct 22, JetBlue Airways did a fantastic job of what Rohit Bhargava calls “short term blogging“. They set up a Live blog, to coincide with the opening of their new Terminal 5, at New York’s JFK Airport. There were a couple of posts every hour, keeping track of the latest happenings at the new terminal, updating not just customers but also employees. The blog was quite a hit!
Today, the blog still exists as a reminder of how well JetBlue has embraced technology in order to engage its customers – both internal and external. But the airline has a history of tapping on the Web to interact with customers on their own terms.
David Neelman’s flight log
JetBlue was one of the pioneers in the airline industry to add a “personality” to the company – when David Neelman started his personal blog on JetBlue’s website in September 2006 (way before Web 2.0 became the craze it is today). In his first post, David wrote:
I try to fly JetBlue at least …
