Comments on: Airlines, stop putting lipstick on a pig!

By: » Southwest vs. United: Why Authenticity Wins, Even In TV Advertising - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Thu, 22 Oct 2009 07:05:05 +0000

[...] be getting it wrong. I’ve also commented on these previously, in my article entitled “Airlines, stop putting lipstick on a pig!” Meanwhile, enjoy Rohit’s [...]

By: » Meet the new Chief Marketing Officer of United Airlines – Dave Carroll. He sings and plays a guitar! - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Tue, 14 Jul 2009 17:55:40 +0000

[...] Why do I call Dave the new CMO of the airline? Simply, because he has more power to communicate something about United’s brand experience than anyone in their corporate offices. And people relate to his experience much more than the airline’s advertisements featuring sea creatures. [...]

By: SimpliFlying » Blog Archive » Rohit Bhargava feels that United Airlines lacks a brand personality. Is he right?

Fri, 24 Oct 2008 19:36:27 +0000

[...] couldn’t agree with Rohit more! Just look at their latest advertisements and you know that they’re trying to put lipsick on a pig. There is a huge disconnect between [...]