Comments on: Conde Nast Traveler 2008 airline rankings prove that product is the brand http://simpliflying.com/2008/conde-nast-traveler-2008-airline-rankings-prove-that-product-is-the-brand/ Helping airlines & airports engage travelers, profitably Sun, 22 Jan 2012 21:33:57 +0000 hourly 1 By: Shashank Nigam http://simpliflying.com/2008/conde-nast-traveler-2008-airline-rankings-prove-that-product-is-the-brand/comment-page-1/#comment-355 Shashank Nigam Fri, 17 Oct 2008 00:55:36 +0000 http://simpliflying.com/?p=460#comment-355 @kalleboo: You bring up a very good point. I think What Ryanair does well is that it sets very low brand expectations of its product and then meets that low expectation. And people are well prepared for less legroom and un-smiling staff since they've paid peanuts for the flight. Hence, I believe that the product still is the brand. Where things get awry is when high expectations are set, and then not met. Interestingly, a report in The Telegraph released today states that Ryanair is "The world's least favorite airline" (http://blogs.telegraph.co.uk/francisca_kellett/blog/2008/10/16/the_worlds_least_favourite_airline). That speaks volumes about the brand image. @kalleboo: You bring up a very good point. I think What Ryanair does well is that it sets very low brand expectations of its product and then meets that low expectation. And people are well prepared for less legroom and un-smiling staff since they’ve paid peanuts for the flight. Hence, I believe that the product still is the brand. Where things get awry is when high expectations are set, and then not met.

Interestingly, a report in The Telegraph released today states that Ryanair is “The world’s least favorite airline” (http://blogs.telegraph.co.uk/francisca_kellett/blog/2008/10/16/the_worlds_least_favourite_airline). That speaks volumes about the brand image.

]]> By: kalleboo http://simpliflying.com/2008/conde-nast-traveler-2008-airline-rankings-prove-that-product-is-the-brand/comment-page-1/#comment-353 kalleboo Mon, 13 Oct 2008 17:51:43 +0000 http://simpliflying.com/?p=460#comment-353 Well you can have a "bad" product and still have a very strong brand, as long people know what to expect. See Ryanair, who is Europe's third-largest carrier and the world's largest in # of international passengers. Their CEO boldly goes on record to say "If you want a quiet flight, use another airline. Ryanair is noisy, full and we are always trying to sell you something.". You know exactly what you're getting, so nobody is disappointed. Well you can have a “bad” product and still have a very strong brand, as long people know what to expect. See Ryanair, who is Europe’s third-largest carrier and the world’s largest in # of international passengers.

Their CEO boldly goes on record to say “If you want a quiet flight, use another airline. Ryanair is noisy, full and we are always trying to sell you something.”. You know exactly what you’re getting, so nobody is disappointed.

]]> By: kalleboo http://simpliflying.com/2008/conde-nast-traveler-2008-airline-rankings-prove-that-product-is-the-brand/comment-page-1/#comment-352 kalleboo Mon, 13 Oct 2008 17:51:02 +0000 http://simpliflying.com/?p=460#comment-352 Well you can have a "bad" product and still have a very strong brand, as long people know what to expect. See Ryanair, who is Europe's third-largest carrier and the world's largest in # of international passengers. Their CEO boldly goes on record to say "If you want a quiet flight, use another airline. Ryanair is noisy, full and we are always trying to sell you something." (source http://www.guardian.co.uk/news/blog/2008/sep/25/ryanair.mobilephones). You know exactly what you're getting, so nobody is disappointed. Well you can have a “bad” product and still have a very strong brand, as long people know what to expect. See Ryanair, who is Europe’s third-largest carrier and the world’s largest in # of international passengers.

Their CEO boldly goes on record to say “If you want a quiet flight, use another airline. Ryanair is noisy, full and we are always trying to sell you something.” (source http://www.guardian.co.uk/news/blog/2008/sep/25/ryanair.mobilephones). You know exactly what you’re getting, so nobody is disappointed.

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