http://simpliflying.com/2008/engaging-the-customer-in-the-a380-experience-%e2%80%93-before-during-and-after/ Helping airlines & airports engage travelers, profitably Sun, 22 Apr 2012 04:02:10 +0000 hourly 1 http://simpliflying.com/2008/engaging-the-customer-in-the-a380-experience-%e2%80%93-before-during-and-after/comment-page-1/#comment-323 SimpliFlying » Blog Archive » Three reasons why the Qantas missed a branding opportunity with A380 Mon, 22 Sep 2008 23:05:16 +0000 http://www.stixhere.com/wordpress/?p=15#comment-323 [...] » Blog Archive » Southwest Airlines engages customers with blogging competition on Engaging the customer in the A380 experience: before, during and afterSimpliFlying » Blog Archive » Harvard Business School Professor Rohit Deshpande explains [...] [...] » Blog Archive » Southwest Airlines engages customers with blogging competition on Engaging the customer in the A380 experience: before, during and afterSimpliFlying » Blog Archive » Harvard Business School Professor Rohit Deshpande explains [...]

]]> http://simpliflying.com/2008/engaging-the-customer-in-the-a380-experience-%e2%80%93-before-during-and-after/comment-page-1/#comment-296 SimpliFlying » Blog Archive » Southwest Airlines engages customers with blogging competition Wed, 27 Aug 2008 23:58:22 +0000 http://www.stixhere.com/wordpress/?p=15#comment-296 [...] Engaging the customer in the A380 experience: before, during and after [...] [...] Engaging the customer in the A380 experience: before, during and after [...]

]]> http://simpliflying.com/2008/engaging-the-customer-in-the-a380-experience-%e2%80%93-before-during-and-after/comment-page-1/#comment-289 SimpliFlying » Blog Archive » Harvard Business School Professor Rohit Deshpande explains Singapore Airlines’ strategy in interview Fri, 22 Aug 2008 21:24:16 +0000 http://www.stixhere.com/wordpress/?p=15#comment-289 [...] for its consistently high-quality products and innovation, especially in times of crises. From using the latest aircraft like the Airbus A380, to customer service that even other airlines talk about. Recently, Harvard Business School [...] [...] for its consistently high-quality products and innovation, especially in times of crises. From using the latest aircraft like the Airbus A380, to customer service that even other airlines talk about. Recently, Harvard Business School [...]

]]> http://simpliflying.com/2008/engaging-the-customer-in-the-a380-experience-%e2%80%93-before-during-and-after/comment-page-1/#comment-209 Doing something new? Beat the drum about it! | SimpliFlying Mon, 30 Jun 2008 05:04:20 +0000 http://www.stixhere.com/wordpress/?p=15#comment-209 [...] to fly the 787. Wondering why the huge disparity in awareness? Simply because Singapore Airlines engaged its customers and let the world know that it was doing something [...] [...] to fly the 787. Wondering why the huge disparity in awareness? Simply because Singapore Airlines engaged its customers and let the world know that it was doing something [...]

]]> http://simpliflying.com/2008/engaging-the-customer-in-the-a380-experience-%e2%80%93-before-during-and-after/comment-page-1/#comment-71 Getting up, close and personal with the customer – 3 airline case studies | SimpliFlying Fri, 09 May 2008 12:50:06 +0000 http://www.stixhere.com/wordpress/?p=15#comment-71 [...] These are all things airlines are doing these days to engage the customer. Advertisements can only create a certain level of awareness. But it is the active interaction with the customer, and the ability to surprise him or her like Virgin, which leads to true brand awareness, and ultimately trust and loyalty. A great example was how Singapore Airlines engaged their customers prior to launching their first A380 flights to London. [...] [...] These are all things airlines are doing these days to engage the customer. Advertisements can only create a certain level of awareness. But it is the active interaction with the customer, and the ability to surprise him or her like Virgin, which leads to true brand awareness, and ultimately trust and loyalty. A great example was how Singapore Airlines engaged their customers prior to launching their first A380 flights to London. [...]

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