Comments on: Engaging the customer through Web 2.0: lessons from JetBlue Airways http://simpliflying.com/2008/engaging-the-customer-through-web-20-lessons-from-jetblue-airways/ World's largest airline branding resource Sat, 13 Mar 2010 20:24:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shashank Nigam http://simpliflying.com/2008/engaging-the-customer-through-web-20-lessons-from-jetblue-airways/comment-page-1/#comment-438 Shashank Nigam Mon, 15 Dec 2008 07:54:37 +0000 http://simpliflying.com/?p=572#comment-438 Mark, I like your idea! Having a community around a compliant or suggestion would also give members a stake in the ground, and airlines can then incentivize them for such reviews. Have you spoken to any airlines on this yet? Mark, I like your idea! Having a community around a compliant or suggestion would also give members a stake in the ground, and airlines can then incentivize them for such reviews. Have you spoken to any airlines on this yet?

]]> By: Shashank Nigam http://simpliflying.com/2008/engaging-the-customer-through-web-20-lessons-from-jetblue-airways/comment-page-1/#comment-437 Shashank Nigam Mon, 15 Dec 2008 07:54:18 +0000 http://simpliflying.com/?p=572#comment-437 Indeed Laura. I'm excited to see what's next as well. In fact, Virgin America and AirFrance-KLM have also come up with similar online initiatives too ( http://simpliflying.com/tag/technology-branding/ ) Though interestingly, I was speaking with Laura Reis (of Reis & Reis fame) and she believes that this is all a fad, and doesn't see a reason "why anyone would join an airline's social network". What're your thoughts? Indeed Laura. I’m excited to see what’s next as well. In fact, Virgin America and AirFrance-KLM have also come up with similar online initiatives too ( http://simpliflying.com/tag/technology-branding/ )

Though interestingly, I was speaking with Laura Reis (of Reis & Reis fame) and she believes that this is all a fad, and doesn’t see a reason “why anyone would join an airline’s social network”. What’re your thoughts?

]]> By: Laura Parke http://simpliflying.com/2008/engaging-the-customer-through-web-20-lessons-from-jetblue-airways/comment-page-1/#comment-436 Laura Parke Mon, 15 Dec 2008 07:52:28 +0000 http://simpliflying.com/?p=572#comment-436 Hello Shashank, yes JetBlue should continue their social marketing strategy. The only other airline that I know that is big into SM is SouthWest. Yes, I believe other airlines and all industries should ride the wave especially since blogging can add that added value of the "personal touch" by responding immediately to important issues at hand without delay. We can all learn from JetBlue and it will be exciting to see what they come up with next! We are only limited by our imagination.....and the amount of time in one day, eh? Hello Shashank, yes JetBlue should continue their social marketing strategy. The only other airline that I know that is big into SM is SouthWest. Yes, I believe other airlines and all industries should ride the wave especially since blogging can add that added value of the “personal touch” by responding immediately to important issues at hand without delay. We can all learn from JetBlue and it will be exciting to see what they come up with next! We are only limited by our imagination…..and the amount of time in one day, eh?

]]> By: Mark Scott http://simpliflying.com/2008/engaging-the-customer-through-web-20-lessons-from-jetblue-airways/comment-page-1/#comment-435 Mark Scott Mon, 15 Dec 2008 07:50:36 +0000 http://simpliflying.com/?p=572#comment-435 i would agree, why join? the reason has to be complaint or general review. This cannot be construed as social networking, but at least you are getting some ffedback We do a full function social networking site for under£10k, and the main aspect bing used is the review section, and the photo upload i would agree, why join? the reason has to be complaint or general review. This cannot be construed as social networking, but at least you are getting some ffedback
We do a full function social networking site for under£10k, and the main aspect bing used is the review section, and the photo upload

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