Comments on: Experience Cathay Pacific without stepping on the plane

By: » Cathay Pacific reveals the faces behind the brand, in an interactive way - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Mon, 27 Jul 2009 05:58:21 +0000

[...] exactly one year ago, Cathay gave us the virtual cabin tour where you could experience their planes without even stepping on-board the aircraft. And now, they [...]

By: » Why American Airlines’ personalized email brand campaign has wings? - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Mon, 01 Jun 2009 07:16:49 +0000

[...] Business Class and First Class seats and amenities. It’s tastefully done, and similar to the effort by Cathay Pacific last [...]

By: SimpliFlying » Blog Archive » Joe Crump of Razorfish predicts doom for airlines that don’t build digital brands

Mon, 19 Jan 2009 13:31:36 +0000

[...] Southwest and Ryanair are setting new benchmarks in web interaction. Personally, I’ve had great experiences with Cathay Pacific as well. But most of these airlines are pretty agile and generally young, without legacy [...]

By: SimpliFlying » Blog Archive » Airlines need to build strong digital brands to survive the recession in 2009

Wed, 07 Jan 2009 07:46:03 +0000

[...] passengers to experience the brand without even stepping on-board the plane. Cathay Pacific’s online experience site is a great example of [...]

By: SimpliFlying » Blog Archive » Is Cathay Pacific Business Class the best way to get from New York to Hong Kong?

Tue, 09 Dec 2008 04:10:07 +0000

[...] The noise-canceling headphones that were included enhanced the whole experience. Moreover, the seats were almost exactly the same as the virtual demo on Cathay Pacific’s website. Though, I had checked the movies listing on Cathay Pacific’s website before the flight, they [...]