Comments on: Landor Managing Director Allen Adamson reveals that creating a powerful airline brand is the ultimate test

By: » Shashank Nigam awarded the Global Brand Leadership Award at World Brand Congress for airline branding - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Thu, 05 Nov 2009 03:57:29 +0000

[...] from a LOT of folks in the past year. Thank you very much for being there, Joe Crump of Razorfish, Allen Adamson of Landor, Lisa Markovic and Manish Dureja of Jet Airways, Sunderaj of Singapore Airlines, Sanjay [...]

By: SimpliFlying » Blog Archive » Airlines need to build strong digital brands to survive the recession in 2009

Wed, 07 Jan 2009 14:26:51 +0000

[...] Allen Adamson, MD of Landor Associates, made a statement in a recent article he wrote that resonated with me completely. “Conventional wisdom says that in tough economic times you take out the scalpel. You cut jobs, budgets, and programs, especially in the areas of advertising and brand-building. Well, for the first time in marketing history, there’s an option that will increase rather than decrease your horsepower.” [...]

By: SimpliFlying » Blog Archive » SimpliFlying is “aviation website of the week” (and more accolades)

Sun, 14 Dec 2008 12:09:51 +0000

[...] you recall, sometime back, I had interviewed Allen Adamson, the Managing Director of Landor Associates in NYC. Recently, he noted on his blog that [...]