Comments on: Marketing guru reveals airline advertising secrets: in conversation with ISM’s Gary Leopold

By: JimmieBlake

JimmieBlake — Thu, 29 Jul 2010 19:52:44 +0000

I don't see how any airline company would work if they didn't check business rating services to see feedback from their clients. When I want to travel with something, I always check the company's reputation, I don't just go flying with a plane hoping it won't have an accident. The companies can get over this crisis if they have creative men who bring more color to the sky, even if the one already picked if fine. Another perspective is needed.

By: BreslowAaron

BreslowAaron — Wed, 02 Jun 2010 15:47:10 +0000

I think that in the 21st century, companies who will have creative people on their board and an efficient customer service department, will probably be the leaders of the market.

By: TJ Corruthers

TJ Corruthers — Sun, 21 Feb 2010 17:31:31 +0000

test

By: Siturir

Siturir — Mon, 10 Aug 2009 15:28:38 +0000

I’m just dropping by to say that I very much liked seeing this post, it’s very clear and well written. Are you considering posting more about this? It appears like there is more fodder here for more posts.

By: SimpliFlying » Blog Archive » Cultural sensitivity is the key to building sustainable airline brands

Tue, 03 Feb 2009 08:48:33 +0000

[...] had featured an interview with Gary Leopold, CEO of ISM Boston, who had designed a very culturally relevant campaign for Emirates’ US [...]

By: SimpliFlying » Blog Archive » Coming soon: SimpliFlying Buzz, the first airline marketing and branding portal on the web

Mon, 20 Oct 2008 01:38:13 +0000

[...] Marketing guru reveals airline advertising secrets: in conversation with ISM’s Gary Leopold [...]

By: SimpliFlying » Blog Archive » Conde Naste Traveler 2008 airline rankings prove that product is the brand

Mon, 13 Oct 2008 17:18:46 +0000

[...] Marketing guru reveals airline advertising secrets: in conversation with ISM’s Gary Leopold [...]