http://simpliflying.com/2008/michael-d%e2%80%99esopo-of-lippincott-bares-the-truth-about-airline-branding-in-interview/ Helping airlines & airports engage travelers, profitably Sun, 22 Apr 2012 04:02:10 +0000 hourly 1 http://simpliflying.com/2008/michael-d%e2%80%99esopo-of-lippincott-bares-the-truth-about-airline-branding-in-interview/comment-page-1/#comment-4968 Miked Wed, 06 Apr 2011 16:07:00 +0000 http://simpliflying.com/?p=593#comment-4968 Airline branding, it's all so soulless. All this talk and hype, justification and corporate blah blah, at the end of the day, once you've flown at 35,000 feet with one airline, you've flown them all...there's nothing between them. Either you have a good flight, rest well and feel comfortable, or, you have coffee spilled on you and the plane is delayed due to fog. The logo means stuff all - the only people who care about it are the people talking in tongues at the ' brand harmony' towers......snore.....zzzzzzzzzzzzzzzzzz Airline branding, it’s all so soulless. All this talk and hype, justification and corporate blah blah, at the end of the day, once you’ve flown at 35,000 feet with one airline, you’ve flown them all…there’s nothing between them. Either you have a good flight, rest well and feel comfortable, or, you have coffee spilled on you and the plane is delayed due to fog. The logo means stuff all – the only people who care about it are the people talking in tongues at the ‘ brand harmony’ towers……snore…..zzzzzzzzzzzzzzzzzz

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