Comments on: Rohit Bhargava feels that United Airlines lacks a brand personality. Is he right?

By: Lessons From the Crash of Air France 447 | RENT-A-PLANE

Lessons From the Crash of Air France 447 | RENT-A-PLANE — Mon, 22 Jun 2009 06:40:49 +0000

[...] a personality to the brand – don’t be faceless. Taking a leaf out of Rohit Bhargava’s book, in difficult times, people want to hear from and be comforted by a person, not a company. [...]

By: Lessons From the Crash of Air France 447 - Jetwhine: Aviation Buzz and Bold Opinion

Mon, 22 Jun 2009 03:09:23 +0000

[...] a personality to the brand – don’t be faceless. Taking a leaf out of Rohit Bhargava’s book, in difficult times, people want to hear from and be comforted by a person, not a company. [...]

By: Flying With Fish » CROSS-OVER POST FROM SIMPLIFLYING : How can an airline brand survive a disaster? Lessons from the Air France 477 crash

Fri, 05 Jun 2009 11:30:48 +0000

[...] a personality to the brand – don’t be faceless. Taking a leaf out of Rohit Bhargava’s book, in difficult times, people want to hear from and be comforted by a person, not a company. [...]

By: » How can an airline brand survive a disaster? Lessons from the Air France 477 crash - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Wed, 03 Jun 2009 10:13:07 +0000

[...] a personality to the brand – don’t be faceless. Taking a leaf out of Rohit Bhargava’s book, in difficult times, people want to hear from and be comforted by a person, not a company. [...]

By: SimpliFlying » Blog Archive » How to keep the airline brand flying high in bad weather?

Wed, 24 Dec 2008 09:38:13 +0000

[...] the only airline badly affected by the mess, but also others like United Airlines. Though I haven’t heard too many good things about United, Alaska Air has certainly impressed in the past when it came to caring for their passengers. But [...]