SimpliFlying has created a free eBook, “Airline Health Safety Yearbook: How the World’s Best Airlines are Rebuilding Trust in Travel” to celebrate the achievements of carriers that have demonstrated a relentless commitment to passenger and employee safety and wellbeing in response to COVID-19. The eBook contains interviews with 18 CEOs and senior leaders at airlines … Read more
Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams focus on aspects like the travellers’ peace of mind. They also build a sense of comfort and familiarity. The standout ones are those that deliver these messages … Read more
Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. Wouldn’t that give you peace of mind about your trip? What if you had to fly elderly parents or grandparents for a holiday – wouldn’t you … Read more
A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you healthy, not just safe. You’ll want to sort not just by price or schedule, but also by how … Read more
This week, Singapore Airlines released a remarkable video in which a designer painstakingly puts together possibly the most detailed A380 model plane you’d ever see. The airline worked with their agency, Dentsu Möbius to partner with Luca Iaconi-Stewart, an artist who had become famous for putting together a very intricate model of an Air India Boeing 777. The catch? He … Read more
The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas to celebrate one another’s achievements. The SimpliFlying Awards, established since 2010, are the longest-running awards dedicated to airlines on social media. This year, there are 11 awards … Read more
After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited to the awards ceremony in Las Vegas co-hosted by EyeforTravel at theTDS North America 2015 conference on Oct 20, 2015. Accompanying the awards this year is the world’s … Read more
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). But what makes a flight truly memorable for passengers is how he/she is taken care of during the flight, of which on-board service is a significant element. … Read more
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists will be submitting a presentation deck to be scored by the awards jury. Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact. Come … Read more
Without a doubt, Vistara is the the hottest word in Indian aviation right now. Since the joint venture between Tata Sons and Singapore Airlines was announced in 2013, much has been speculated, analysed and written about Vistara’s operations in India. As part of our new SimpliLeader series — in which we’ll showcase some of the … Read more
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