Comments on: Three ways air ticket re-design can increase brand value

By: Shashank Nigam

Shashank Nigam — Tue, 03 Aug 2010 21:22:48 +0000

Jared – thanks for highlighting your original post. I was actually
looking for it and couldn't find it. Great to see the original thought
process behind the design!

By: Jared Farnum

Jared Farnum — Tue, 03 Aug 2010 21:09:06 +0000

I am the designer of "Ticket 1". Cam designed "Ticket 2". The original design was actually not a boarding pass. The printout we were given at Dallas Refresh appeared to be a printout from a webpage. Some liberties and assumptions were made before the re-designs. Regardless, good design should be one that is easy to read and follow. I agree that the Virgin America's design still just doesn't display information clearly.

My blog post (not given credit here) was about my thought process and experience of the re-design.
http://bit.ly/bHfHyL

Jared Farnum
http://JaredFarnum.com

By: Shashank Nigam

Shashank Nigam — Sat, 20 Dec 2008 06:14:28 +0000

Puneet, I think you meant Virgin America. It’s Virgin America that has designed small, cute tickets. The two other ticket images I’ve shown are sample images – and aren’t in use by American Airlines (AA). And personally, I feel AA doesn’t do a very good job with their branding, with their “we know why you fly” campaign.

As for Web 2.0, I’m a strong proponent of airlines using the latest technology to get closer to the customer and build their brand further. I’ve written extensively on the topic, and I’m sure you’d find some articles interesting here: http://simpliflying.com/tag/technology-branding/

By: Puneet Aggarwal

Puneet Aggarwal — Sat, 20 Dec 2008 02:27:39 +0000

Nice Branding Effort by AA.
Shashank, how in your opinion should the airlines use Web 2.0 or Twitter to connect with their customers? – Puneet