Comments on: What can airlines learn from the Obama marketing machine?

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By: kandukurikishore

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By: kandukurikishore

kandukurikishore — Wed, 30 Dec 2009 02:19:17 +0000

By: shishir

shishir — Mon, 19 Jan 2009 11:15:29 +0000

Well we must also consider what are the factors in Obama’s marketing campaign on Presidential inauguration.
http://controversial-affairs.blogspot.com/2009/01/obama-presidential-inauguration-2009_19.html

By: The new FAA: Will we? - Jetwhine: Aviation Buzz and Bold Opinion

The new FAA: Will we? - Jetwhine: Aviation Buzz and Bold Opinion — Thu, 08 Jan 2009 03:06:10 +0000

[...] his blog SimpliFlying Shashank Nigam wrote about a few of the lessons the airline industry could learn from the presidential campaign of incoming President Barack…. The same sorts of people-based marketing lessons could be just what the FAA needs to shake off the [...]

By: SimpliFlying » Blog Archive » SimpliFlying iPod giveaway!

SimpliFlying » Blog Archive » SimpliFlying iPod giveaway! — Fri, 19 Dec 2008 05:38:39 +0000

[...] What can airlines learn from the Obama marketing machine [...]

By: Shashank Nigam

Shashank Nigam — Fri, 05 Dec 2008 10:41:54 +0000

@Sovonne: Thanks for your comment on my news article about what airlines can learn from Obama.

I’m personally not aware of the exact costs airlines incur to maintain frequent flyer programs. What I’m sure of is that it’s the cash cow for most airlines. Good examples being Air Canada’s Aeroplan and Qantas’ FrequentFlyer programs. Airlines get are able to sell “access” to their frequent fliers to third parties like credit cards and magazines, and it doesn’t cost them a dime. So, I think doing away with frequent flier programs (FFPs) may be a radical step in the wrong direction.

Though, I think you point will be more valid in the case of low cost carriers. They should keep very simple FFPs that cost little to administer – something like JetBlue’s program. This way, they can retain customers and make money too.

And I couldn’t agree with you more on the fact that service is of utmost importance in airlines. Too often, executives have focused on operations, and do not realize that they’re in the service industry.

I’d love to hear your thoughts.

By: Shashank Nigam

Shashank Nigam — Fri, 05 Dec 2008 10:36:42 +0000

@Laura, indeed, making his capital work efficiently was the key to success for Obama’s marketing campaign. And I think airlines need to focus marketing dollars just like that too, especially in this downturn. Many have resorted to doing this through technology – where they can come closer to the customer in a relatively affordable way, by building online communities. I bet you’ll enjoy reading some of my articles on the subject here: http://simpliflying.com/tag/technology-branding/

By: Laura Parke

Laura Parke — Fri, 05 Dec 2008 10:36:04 +0000

What can we learn from Obama campaign? Many things especially if we had his budget we can do what he did…..more creatively is doing what he did without such a massive fiscal infusion….that is the challenge.