http://simpliflying.com/2008/what-lessons-can-airlines-learn-from-starbucks-about-branding/ Helping airlines & airports engage travelers, profitably Sun, 22 Jan 2012 21:33:57 +0000 hourly 1 http://simpliflying.com/2008/what-lessons-can-airlines-learn-from-starbucks-about-branding/comment-page-1/#comment-3945 Low Acid Coffee Mon, 17 May 2010 09:20:34 +0000 http://simpliflying.com/?p=341#comment-3945 I agree. I agree.

]]> http://simpliflying.com/2008/what-lessons-can-airlines-learn-from-starbucks-about-branding/comment-page-1/#comment-3924 Coffee of the Month Clubs Wed, 12 May 2010 11:20:43 +0000 http://simpliflying.com/?p=341#comment-3924 This is not a lesson that airlines should be learned on Starbucks, but also other businesses from different industries as well. This is not a lesson that airlines should be learned on Starbucks, but also other businesses from different industries as well.

]]> http://simpliflying.com/2008/what-lessons-can-airlines-learn-from-starbucks-about-branding/comment-page-1/#comment-284 Beth Wed, 20 Aug 2008 19:34:08 +0000 http://simpliflying.com/?p=341#comment-284 Airlines most definately need to understand that they "are" part of an "experience". Whether it is business or pleasure they are part of the entire package. Rarely do you hear people ever talk about the great experience they had on an airline (unless traveling internationally) but people do talk about the hotel room and the food they ate and the things they say. Part of the problem is the people working for the airlines are so burnt out they just hate their jobs and it is reflected in how they treat their customers. Occationally, there are some really great flight attendants but they are far and few between. There is nothing sexy about a cup of coffee, yet, based on what Starbucks has been able to do they fall into the luxury category, like Mercede's & Four Season's. An airliner that costs over a billion dollars should be a luxury experience and for those who are fortunate enough to fly in first class might feel like they had a great experience. However, the mojority of travelers are flying in economy for a 1,000 greater investment than a $4 coffee. Airlines most definately need to understand that they “are” part of an “experience”. Whether it is business or pleasure they are part of the entire package. Rarely do you hear people ever talk about the great experience they had on an airline (unless traveling internationally) but people do talk about the hotel room and the food they ate and the things they say. Part of the problem is the people working for the airlines are so burnt out they just hate their jobs and it is reflected in how they treat their customers. Occationally, there are some really great flight attendants but they are far and few between. There is nothing sexy about a cup of coffee, yet, based on what Starbucks has been able to do they fall into the luxury category, like Mercede’s & Four Season’s. An airliner that costs over a billion dollars should be a luxury experience and for those who are fortunate enough to fly in first class might feel like they had a great experience. However, the mojority of travelers are flying in economy for a 1,000 greater investment than a $4 coffee.

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