by Shashank Nigam | July 29th, 2009
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Continuing this week’s Cathay Pacific Special on SimpliFlying, I’d like to share some of my own ideas on how the forward-thinking legacy airline based out of Hong Kong can add wings to their People micro-site through social media.
As mentioned in my review of the website earlier this week, the site not only features informal bios written in first person, but also formal and informal shots of everyone from flight attendants to baggage handlers. It’s good for getting acquainted with the faces behind the scenes at one of the world’s best airlines. But as I browsed through the profiles, I felt I wanted to do more…I felt like literally getting in touch with some of these people, with whom I could relate to. So here are three proposed next steps for the Cathay Pacific people micro-site.
Allow active interactions among visitors: One of the key enablers of engagement in social media is that anyone can share his or her thoughts about anything, in public, and garner responses. On the People site, visitors can currently share the URL on …
