Alaska Airlines personnel demonstrates why it is such a loved brand

I just saw this on Flickr and was inspired to re-post it here, un-edited. The story goes a long way in demonstrating what I absolutely believe in – an airline brand is what it does, not what it says it does. And here, Alaska Airlines has done just that.

Thanks to some nifty work by @elliottp from Alaska Airlines, I now have the name of the gentleman in the yellow vest – Mike Chalich, who’s the Seattle Station Supervisor for AS. Kudos to you Mike!

Source: http://www.flickr.com/photos/kmemav8r/3516916832/

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Alaska Air cabin

This picture has a lot of meaning as the guy in the vest just took this over as his project, having tried to leave Seattle three times he knew that tensions were high and he worked like a madman to get us out including checking on baggage on the ramp and even pitching in to help catering finish their jobs.

I believe he was at the airport on a visit from corporate as he was not in uniform and only had security ID that was visible.

How many airlines do you know where an executive rolls up his sleeves, so to speak, to get everyone out as quickly as possible.

On top of that, he had asked every member of our crew if they felt ready to go and comfortable that all had been handled well because of the turn around once the plane was towed to the gate.

Amazing. If only other airlines would follow half of the good that I saw out of what started out as a frustrating mess, I think the flying public would have more respect for most carriers.

Then again, Alaska is an exceptional airline – one of a kind – and the first to help me out when I moved to Seattle and needed advice, contacts, and tips on spotting.

By the way, there is still one more autographed book on Singapore Airlines to be given away, and a 4gb Apple iPod to be won. You too can be a winner, just by re-tweeting a comment from SimpliFlying or leaving a comment on this site. Learn more here.

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