Ancillary revenues and airline branding webinar slides (with video!)

63% of airline executives think that ancillary revenues will be a major source of profits in the future. But are they getting it right with the short-term moves like charging for water and then reversing the charge? Probably not. And this was the issue I addressed in my webinar entitled “Airlines 2.0: 5 ways to unleash the potential of ancillary revenues in a downturn.” The webinar was very well received with some very interesting questions asked by the participants.

And I’m sharing the slides from that webinar here. The slides include a bonus video (see slide 14) which I couldn’t show during the webinar since it wasn’t possible to do it remotely. But I’ve integrated them here exclusively for my blog readers.

Here’s what you’ll learn from these slides:

• Make un-bundling work to suit your customers’ lifestyles
  
• Entice customers through “reverse-bundling” in the recession
• Maximize existing revenue channels, without compromising the brand
• Cultivate new revenue channels using Web 2.0 tools, like Facebook, Twitter and blogs
• Increase conversion rates for ancillary channels
• Keep the brand intact while earning more per customer

I’d love to have you feedback on the slides below and please feel free to share them with those you think would benefit from it.