Comments on: Asiana Airlines perks up the brand by adding summer fun in the air http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/ Helping airlines & airports engage travelers, profitably Sun, 22 Jan 2012 21:33:57 +0000 hourly 1 By: Canvas Stretching Machine http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/comment-page-1/#comment-3685 Canvas Stretching Machine Fri, 19 Mar 2010 07:49:44 +0000 http://simpliflying.com/?p=1445#comment-3685 are those sushi? are those sushi?

]]> By: Fifth Wheels http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/comment-page-1/#comment-3683 Fifth Wheels Fri, 19 Mar 2010 05:36:21 +0000 http://simpliflying.com/?p=1445#comment-3683 cute asians... cute asians…

]]> By: Tripulación pirata | Viajes low cost http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/comment-page-1/#comment-2673 Tripulación pirata | Viajes low cost Thu, 13 Aug 2009 15:10:25 +0000 http://simpliflying.com/?p=1445#comment-2673 [...] | Simpliflying Diario del Viajero | Compañías aéreas Diario del Viajero | El vuelo [...] [...] | Simpliflying Diario del Viajero | Compañías aéreas Diario del Viajero | El vuelo [...]

]]> By: Frederick Roussel http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/comment-page-1/#comment-2530 Frederick Roussel Tue, 21 Jul 2009 20:36:07 +0000 http://simpliflying.com/?p=1445#comment-2530 I think you are right. Investing in-flight is the right thing to do. It makes the flight a more pleasant experience and therefore increases the quality of the product. It also gives the passagers something to talk about with their friends. With the growth of social media this can become viral news. So, this initiative can increase the value of the product AND will be great marketing. Smart. But… pirates… come on! I think you are right. Investing in-flight is the right thing to do. It makes the flight a more pleasant experience and therefore increases the quality of the product. It also gives the passagers something to talk about with their friends. With the growth of social media this can become viral news. So, this initiative can increase the value of the product AND will be great marketing. Smart. But… pirates… come on!

]]> By: Shashank Nigam http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/comment-page-1/#comment-2529 Shashank Nigam Tue, 21 Jul 2009 14:03:37 +0000 http://simpliflying.com/?p=1445#comment-2529 @Frederick: You're probably right that this "stunt" wouldn't last in its totality for a very long time. However, I don't believe it's hollow or lacks relevance. In fact, I feel it's very relevant, since instead of some boastful advertisements or PR, Asiana is spending their dollars where it matters the most - the in-flight experience. And it's exactly the point you make - enhanced interaction with the passenger - which has the potential to do wonders for the brand. Travelers are so used to anxiety when flying these days, be it airport security or having flight attendants bark out instructions, that this will come as a refreshing change. A pleasant in-flight experience can make a flight memorable, and make people want to come back. Don't you think? @Frederick: You’re probably right that this “stunt” wouldn’t last in its totality for a very long time. However, I don’t believe it’s hollow or lacks relevance. In fact, I feel it’s very relevant, since instead of some boastful advertisements or PR, Asiana is spending their dollars where it matters the most – the in-flight experience. And it’s exactly the point you make – enhanced interaction with the passenger – which has the potential to do wonders for the brand.

Travelers are so used to anxiety when flying these days, be it airport security or having flight attendants bark out instructions, that this will come as a refreshing change. A pleasant in-flight experience can make a flight memorable, and make people want to come back. Don’t you think?

]]> By: Frederick Roussel http://simpliflying.com/2009/asiana-airlines-perks-up-the-brand-by-adding-summer-fun-in-the-air/comment-page-1/#comment-2528 Frederick Roussel Tue, 21 Jul 2009 13:19:57 +0000 http://simpliflying.com/?p=1445#comment-2528 Interesting stunt but I do not believe it will do any long term good. It may be a good summer marketing stunt that will attract some free media but not much more. It is not a sustainable brand building initiative. To be an effective brand building initiative the stunt must be in sync with the key success factor of the airline industry or the core attribute to this brand. Otherwise, like this stunt, it lacks core relevance. It feels empty. I agree with you that the audience is captive and that we all want to be treated like a VIP. The only good I see of this stunt is that it will force the crew to interact with the passenger. This extra attention will be most appreciated. But, they do not need to do a magic show for that… Interesting stunt but I do not believe it will do any long term good. It may be a good summer marketing stunt that will attract some free media but not much more.

It is not a sustainable brand building initiative. To be an effective brand building initiative the stunt must be in sync with the key success factor of the airline industry or the core attribute to this brand. Otherwise, like this stunt, it lacks core relevance. It feels empty. I agree with you that the audience is captive and that we all want to be treated like a VIP. The only good I see of this stunt is that it will force the crew to interact with the passenger. This extra attention will be most appreciated. But, they do not need to do a magic show for that…

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