Comments on: Cathay Pacific reveals the faces behind the brand, in an interactive way

By: andylock

andylock — Wed, 07 Oct 2009 14:42:39 +0000

A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in website designing and development and search engine optimization.

By: andylock

andylock — Wed, 07 Oct 2009 07:42:39 +0000

By: Mac Patel

Mac Patel — Sat, 08 Aug 2009 09:06:14 +0000

As the article says “legacy airlines are generally not agile and like to play it safe” but for Cathay Pacific, it has chosen a different path and has come up with this brilliant initiative around its own people.

People (its staff) are the key asset of the airline and CX has showcased the diversity of its staff through this medium.

Even for myself as a frequent CX flyer, I recognised one of the staff (customer service staff at Kowloon ticketing centre) that appeared on this micro-site and she was totally amazed that I recalled her. It gave her a real sense of belonging in the airline and how a loyal customer recognised her.

From what I understand, CX will be expanded their staff participation in this micro-site. A truely innovative way to showcase one’s brand. Way to go CX!

By: Aamer Quraishi

Aamer Quraishi — Sat, 08 Aug 2009 08:51:50 +0000

Hey Shashank;

This is good stuff, I think they’ve taken that extra effort to be different than the routine. The difference between routine and different is just that thing “extra”
I have only one word for it “WOW”

By: Simply puzzled

Simply puzzled — Sat, 01 Aug 2009 04:07:38 +0000

I’m struggling to see the value-added to Cathay by creating a false sense of familiarity with the staff? Money went into this project and I don’t see how it could not be leveraged somewhere else?

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