Comments on: Cultural sensitivity is the key to building sustainable airline brands

By: » Singapore Airlines’ impasse with Flight Center - and what it means for the brand - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Fri, 22 May 2009 09:34:21 +0000

[...] And that, in a market where 90% of sales used to be through these agents. It inspired a highly debated article on SimpliFlying about the importance of adhering to cultural sensitivities. And now history seems [...]

By: Shashank Nigam

Shashank Nigam — Fri, 06 Feb 2009 03:51:33 +0000

For my readers who’re interested in digging in deeper into the whole travel agents’ standoff with SIA, I’d recommend reading the lively discussion over at Airliners.net, on the same topic. You can read it here: http://www.airliners.net/aviation-forums/general_aviation/read.main/4306118/

By: Jubin Kothari

Jubin Kothari — Thu, 05 Feb 2009 05:15:04 +0000

Hey Shashank,
I completely agree that adopting the local cultural for an airline brand is very important specially for the international brands.I am currently reading a book called “Business stripped bare” by Richard Branson and he talks about the Virgin brand and what they had to go through in the international market, especially in Africa.