Comments on: Does the latest social media application by Lufthansa have wings? 10 things I would do to ensure MySkyStatus flies

By: Social Media Strategy Business Case « ETI Group's Blog

Social Media Strategy Business Case « ETI Group's Blog — Thu, 14 Apr 2011 14:50:47 +0000

[...] behind some significant efforts in the past year, like Cloudstream – the digital carry on, and MySkyStatus – which updates your social status real-time, as you’re [...]

By: » SimpliFlying Awards for Social Media Excellence for Airlines – Winners, photos and finalist presentations - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Mon, 04 Oct 2010 22:25:00 +0000

[...] Best Social Media Campaign - Lufthansa’s “innovative” MySkyStatus [...]

By: Modern Sofas

Modern Sofas — Wed, 15 Sep 2010 06:51:44 +0000

Looks like a good website to visit.

By: AO Interview of Simpliflying, 5 questions to a social media expert « AirObserver's Blog

Wed, 19 May 2010 08:27:10 +0000

[...] value to the customer, at the same time driving brand awareness. As I had previously written ( http://simpliflying.com/2009/does-the-latest-social-media-application-by-lufthansa-have-wings-10-thi…), Lufthansa’s MySkyStatus has a great opportunity to drive awareness and loyalty, and the [...]

By: seo company

seo company — Thu, 05 Nov 2009 05:10:03 +0000

where do i get more information on this

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By: HandFranklin3nnnn

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By: johnmorsion98

johnmorsion98 — Tue, 27 Oct 2009 04:20:38 +0000

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By: Kat

Kat — Tue, 20 Oct 2009 00:09:08 +0000

For a service to take off there needs to be a target audience and a clear use. I still fail to see how these kind of updates are useful. I might want to know which airport a person is at, but knowing their flight path? So one definite way of tweaking it is focusing more on airports en route, rather than places flown over.

I agree with your FB commenters that such updates are annoying. The LH branding also takes up A LOT of space in the message, which overclutters it, like you pointed out. So I'm 100% with you on less LH branding.

Partnering is cool, especially if it allows for quick airport reviews on the go!

By: Shashank Nigam

Shashank Nigam — Mon, 19 Oct 2009 23:55:58 +0000

Updated and linked back. Thanks for all the inspiration Bruce. It was a memorable ride from Dubai – Abu Dhabi =)

By: Shashank Nigam

Shashank Nigam — Mon, 19 Oct 2009 23:55:25 +0000

@Vidamore Love your latter suggestion -having sort of a countdown is certainly something desirable. And to get there, they need to mine real-time data first.