Comments on: Emirates engages employees through self-composed music video

By: Souyhwest airlin | Sickfightgear

Souyhwest airlin | Sickfightgear — Fri, 27 May 2011 15:41:59 +0000

[...] » Emirates engages employees through self-composed music video -In these trying times for the airline industry, anything that brings the employees closer together and builds authenticity in the brand is more than welcome. Emirates Airlines has recently done a fabulous job … Bringing authenticity into the brand … Moreover, the video showcases how international the Emirates brand is. Published by admin on May 27, 2011 under Uncategorized | Post your comment now « Homosexual resorts [...]

By: Online Shopping Mall

Online Shopping Mall — Wed, 09 Jun 2010 19:44:41 +0000

Thumbs up to projects like this!

By: video seo

video seo — Wed, 17 Mar 2010 10:38:16 +0000

There will also be a presentation from one of Hampton's employees who has recently appearing in Emirates Today Magazine, Xpress Newspaper,Time Out Dubai, reduced turnover, more engaged employees and increased customer loyalty.

By: Joel Brandon-Bravo

Joel Brandon-Bravo — Mon, 19 Jan 2009 11:19:38 +0000

We work with several leading airlines (BA, Virgin, & KLM among others) who are working with us to provide the most relevant and direct customers needs. We provide engaging Search Optimised content about he desinations they fly to.

Most people are now researching where they want to go, or finding out about their chosen destination by researching it online before purchasing. By providing deep, dynamic and customised content on thier destinations Airlines are able to attract customer thourgh natural search, the lowest customer aquisition cost there is going. Then they are able to provide inspiring content and hopefully, if their price and brand proise also delivers, convert them into cutomers.

See our case studies at http://www.frommers.biz . Joel jbrandon@ wiley.com

By: Russell Volckmann

Russell Volckmann — Thu, 15 Jan 2009 10:30:21 +0000

Personally, I think this is great, Shashank. Again, thank you for sharing. It is an example of connecting people on all levels… customers, employees, everyone. People love stories so much more than advertising. And it is a story. And it is music.

I created a user interface for an Emirates “onboard” interactive duty-free shopping experience years ago at time when interactive was still a bit young–another engaging and new experience for both employees and customers.

Emirates has always been an innovator and yours is still another exciting example that I am happy to see.

By: Patti Chavez

Patti Chavez — Thu, 15 Jan 2009 10:26:13 +0000

This video is certainly a montage of culture, music and energy, tied together by the bond of Emirates. In this day of cost cutting and crisis rarely do you see a carrier spend money on anything except those necessities that immediately impact the bottom-line . It is refreshing to see that Emirates has not forgotten the lessons learned by other failed airlines; that the company’s image is 100% based on what interaction the customers have with the front line staff. Keeping the bond between the employees will keep the energy flowing, even if they are reminiscing of days past, to give hope to a brighter future. Let’s face it, you don’t normally need motivation during peak times and this would certainly motivate most.
As far as other airlines doing anything like this, my experience has been that mini-clips are sometimes used within specific work groups and played during training and special functions, etc.

By: Mike Hill

Mike Hill — Thu, 15 Jan 2009 10:20:15 +0000

Video is the future of online!
websites will (are) becoming online tv stations

Right now I am creating life like avatars to appear and speack on cell phones and with one click you get called back from the call center
creating voice commerce

Hi Shashanks
I can give you a big tip – complete as many videos as you can and do not name them file1234 but rather the key words you are targeting
99.9% of all images & video files are not key word named

Keep asking cool questions
Cheers

By: Paul Lakra

Paul Lakra — Thu, 15 Jan 2009 10:14:04 +0000

In Air India the management encouraged employees to establish Artistes’ Group to promote arts and culture towards PR initiatives since 1980s. The group is always part of annual functions, events like airshows, celebrations, etc. The group is also sent to various competitions and events representing the company as abrand ambassadors, which has earned many laurles and accolades for the airlines and also recognition to best individual and group performers.
This has positive impact on employee morale.

By: Steven Eberly

Steven Eberly — Thu, 15 Jan 2009 10:12:11 +0000

I believe they are following the lead of Southwest Airlines. They are always happy to engage their employees in creative ways such as this. American Eagle Airlines, several years ago went the opposite direction and directed their employees not to bring cameras or video equipment to work, under threat of dismissal. Now, who do you think has the happiest and most productive employees?

By: Ahmed Wagih

Ahmed Wagih — Mon, 12 Jan 2009 19:35:57 +0000

The video’s a great motivational tool for Emirates’ staff and does well to build brand empathy too, but it was clearly produced in the airline’s hay-days of 2007 and not in “these trying times”, so there’s no corporate galantry there besides someone in PR suggesting pulling it out of the archive.