Comments on: Five ways airlines can tame Twitter – Jesse Engle of CoTweet shares his expertise

By: vimalrai

vimalrai — Wed, 03 Feb 2010 17:33:28 +0000

Hi Shashank. Great interview. My thoughts are as follows : I'm not sure airlines today really “know” what it means to be “successful” on Twitter. Hence most probably don't even truly understand the value of being on Twitter. As much as it is an “opt-in” platform for social interaction by the user, I think most airlines are probably too scared to opt out! Hence they are “on” Twitter by default. Jesse hints at what could constitute “success” on Twitter. The question really is – are airlines set up administratively and technologically today to do what he is recommending ? Do we (as airlines) feel it necessary or sufficient to respond to tweets on baggage delays, rude service etc ? Can we manage the load of responding to such tweets ? Does it actually constitute a “response” from an airline (legally and morally) ? And suppose someone tweets abt a service lapse, we have to remember the human responding to the tweet and the human who needs to engage in service recovery are physically miles apart. So how useful – REALLY – is Twitter ?

By: sumitroy

sumitroy — Mon, 14 Dec 2009 11:18:19 +0000

Another a great interview, Shashank

By: sumitroy

sumitroy — Mon, 14 Dec 2009 03:18:19 +0000

Another a great interview, Shashank

By: awardtravelguide

awardtravelguide — Sat, 28 Nov 2009 11:48:30 +0000

Thanks for this — I know of few cases where airlines have used Twitter during irreg ops, but most are relatively passive. I'm trying to collect a list of tweeting airlines here @AwardTravel/airlines.

By: quqabita

quqabita — Fri, 13 Nov 2009 10:06:57 +0000

Kudos.This is a gem for travelers and online marketers. Keep it up. U got a new fan here.

By: Martijn Moret

Martijn Moret — Thu, 12 Nov 2009 10:01:15 +0000

Good question on the frequent flyer via Twitter. I think airline are able to create a sense of “wanting to belong” if they communicate with their FF's (also) via Twitter.

By: » Five ways airlines can tame Twitter – Jesse Engle of CoTweet …

» Five ways airlines can tame Twitter – Jesse Engle of CoTweet … — Wed, 11 Nov 2009 17:06:02 +0000

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