Comments on: Here is why JetBlue is the most loved airline brand on Twitter

By: » JetBlue says “sorry”. And we love them even more, for being a human brand - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Wed, 23 Jun 2010 01:35:24 +0000

[...] this before, after the Feb 14, 2007 snowstorms that left thousands stranded on the tarmac, and also on Twitter. And it’s for being such a “human” brand that I love JetBlue. Do [...]

By: Airlines_On_Twitter

Airlines_On_Twitter — Mon, 21 Sep 2009 13:48:09 +0000

Interesting post!

AirlinesOnTwitter.com recently posted the Top 50 Airlines on Twitter on their blog.

Pretty amazing that JetBlue has more than doubled their followers to 1.2 million since this article was written only 4 months ago!!

By: Airlines_On_Twitter

Airlines_On_Twitter — Mon, 21 Sep 2009 06:48:09 +0000

By: @JetBlue Profile «

@JetBlue Profile « — Wed, 22 Jul 2009 17:47:17 +0000

[...] taken a closer look at @JetBlue. This airline has received its fair share of admiring attention (M0st Loved Airline Brand on Twitter) across the web for its embrace of the microblogging infrastructure. So I took a closer [...]

By: @JetBlue At-A-Glance « Student of Social Media

@JetBlue At-A-Glance « Student of Social Media — Wed, 22 Jul 2009 16:59:32 +0000

[...] a closer look at @JetBlue. This airline has received it’s fair share of admiring attention (M0st Loved Airline Brand on Twitter) across the web for its embrace of the microblogging infrastructure, so I took a closer [...]

By: @JetBlue At-A-Glance « Student of Social Media

@JetBlue At-A-Glance « Student of Social Media — Mon, 20 Jul 2009 17:28:12 +0000

[...] Deriving insight from a sample of 100 consecutive tweets – posted between June 29th at 10:00 a.m. and July 15th at 10:00 a.m. – I believe I can speculate why @JetBlue is claimed by some as the “M0st Loved Airline Brand on Twitter.” [...]

By: Shashank Nigam

Shashank Nigam — Fri, 05 Jun 2009 16:46:16 +0000

@Steve @ Bill: I think you both have hit the nail on the head. Developing a brand personality that’s distinct, and then ensuring that the delivery meets or exceeds most of the time. And that’s their key to success.

By: Bill Byrne (info@bbpublicrelations.com)

Bill Byrne (info@bbpublicrelations.com) — Fri, 05 Jun 2009 16:45:05 +0000

Steve is pretty on it. Jet Blue set the new standard in how to interact with customers (some semi-recent issues aside). Corporate image has gotten a little too corporate for many and Jet Blue’s communications, from flight attendants to their Web site to how it interacts with Tweeps is refreshing for consumers.

By: Marci Diehl

Marci Diehl — Fri, 05 Jun 2009 16:44:04 +0000

Hi Shashank! I can only relate my own experiences of flying Jet Blue — their staff has been excellent, from the ticket agents to the gate attendants, and on into the flight crew. I’ve always found them relaxed and using humor without being lackadaisical or flip. They’re personal and make connections (at least with me and my traveling companions) in their normal duties — eye contact, smiles, little jokes or comments that say “I see you, you’re not a number, we’re just regular human beings…” I don’t know if it was the particular flights we were on, but the flight attendants took time to chat about our trips (the last one was ultimately to Greece for my friend’s daughter’s wedding). The TV etc. were all nice too.

They weren’t doing anything zany — they were just doing a great job under the typical stressful circumstances of moving flights.

By the way — I’m @writerdiehl on Twitter and I’ll check Jet Blue out.

By: Marci Diehl

Marci Diehl — Fri, 05 Jun 2009 16:43:20 +0000