Comments on: How can an airline create a viral video? Learn the power of surprise from TAP Portugal’s Christmas dance at Lisbon airport

By: VIDEO: Dancers liven up Lisbon airport | Facing the Street

VIDEO: Dancers liven up Lisbon airport | Facing the Street — Sun, 21 Nov 2010 16:52:22 +0000

[...] to Shashank Nigam at Simpliflying.com for spreading the word on the [...]

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Louis Vuitton sale — Mon, 26 Jul 2010 12:09:52 +0000

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By: Viral videos

Viral videos — Tue, 20 Jul 2010 16:30:34 +0000

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By: gucci2sale

gucci2sale — Wed, 03 Feb 2010 08:22:34 +0000

Thanks for posting this. Very nice recap of some of the key points in my talk. I hope you and your readers find it useful! Thanks again. gucci2sale.com

By: Andrzej Kawalek

Andrzej Kawalek — Tue, 12 Jan 2010 08:51:00 +0000

looks likes organized flash mob but seems that they really reached what they wanted in the creative way

By: David Bentley

David Bentley — Tue, 12 Jan 2010 08:48:00 +0000

Definitely entertaining. I’d give a lot more credibility to this as a method of generating interest than endless ramblings on Twitter.

By: MADHAVAN

MADHAVAN — Tue, 12 Jan 2010 08:26:00 +0000

Marketing is about attracting attention, creating excitement among the masses and communicating the message – TAP Portugal celebrating the holiday mood LIVE with its customers.

These days with internet technologies and user friendly tools like youtube, Marketeers can reach out to larger audiences at their convenience and comfort. TAP Portugal not only did a fantastic job with people present at the airport but it was a brilliant idea to take this video to people (millions) who now can virtually experience the fun n frolic.

Inarguably Video Marketing is a great phenomenon in this century. I feel this way is very compeling, feverish and touchy where you are able to directly establishing the connection with people. Almost like word-of-mouth!

This was well planned and executed! There will be greater marvels in Video Marketing in coming times… wait n watch.

Cheers!
Maddy

By: Kathi Apostolidis

Kathi Apostolidis — Tue, 12 Jan 2010 08:25:00 +0000

It is a very good example of making prospects talk about your product/service. It looks (I am sure there are hours of rehearsals behind) spontaneous, natural, joy, and people can easily identify with it, and then, want to talk about it.

I have another example from the non-profit sector, the Pink Glove Dance ( http://www.youtube.com/watch?v=OEdVfyt-mLw ) when all, I mean all from oncologist surgeon to cleaner, staff of a USA hospital celebrated the Breast Cancer Awareness Month (October) with a pink glove dance from the reception to the operating rooms. Result: more than 6million views in youtube in three months. Watch the video and I am sure you get the marketing plus advocacy message.

If you have any other examples of innovative marketing let us know.

By: Henry Woodman

Henry Woodman — Tue, 12 Jan 2010 08:24:00 +0000

Yes, it can be duplicated – it was very well done, nice creative!

By: Roisin Markham

Roisin Markham — Tue, 12 Jan 2010 08:18:00 +0000

hanks Shashank for the post, I enjoyed it. A few associates have been trying [too hard] to create a viral campaign so I have forwarded your blog post to them.
It looks like it has been duplicated from the Belguim example.
I immediately started thinking what it would be like to replicate this as a team building excercise for large corporations for internal customers, in the canteen or lobby.
It also reminded me of the power of sound, movement and real people interacting.
Regards and Happy New Year.
Roisin