Comments on: How can legacy airlines, airports or hotels make an entry into social media? Start from within

By: ที่พักหัวหิน

ที่พักหัวหิน — Thu, 29 Jul 2010 22:39:00 +0000

i just want to say thanks for your information

By: RSA Certificate

RSA Certificate — Sat, 19 Jun 2010 05:38:51 +0000

Nowadays, internet is booming at its peak especially those social media sites wherein you can post what you want and a lot of people will see it. The best social media so far is facebook and twitter because of the billion followers that use it everyday for their past time and even in doing their work. Airlines and hotels make use of it because social media sites is a great tool for marketing their business because when you have thousand and thousand of followers, I can say that there is a possibility that one or two person will avail the services that is being produce by those company airlines and hotels.

By: Discount hotels

Discount hotels — Wed, 09 Jun 2010 16:49:15 +0000

Social media is one of the new ways to make a good progress in terms of marketing a business and no wonder every establishment like those hotels enter the world of social media. If I will see those ads or services about different hotels in the internet, I will surely go for those discounted prices but still I ask what are the amenities available because for me its important to have a good amenities and the facilities as well.

By: Hotel en Punta Umbria

Hotel en Punta Umbria — Wed, 31 Mar 2010 01:52:45 +0000

Very interesting

By: Hirochisung

Hirochisung — Mon, 01 Feb 2010 12:33:54 +0000

Oh.. Cool, thank for good idea.

By: Kaushik Mhadeshwar

Kaushik Mhadeshwar — Thu, 26 Nov 2009 17:49:27 +0000

Some thoughts

(1) The legacy airline brands and hotel brands that I can think of are not particularly favored by the youth so its going to be quite challenging to reach out to them on social media - social media is dominated by the youth.

(2) Deals never go out of style in this category. If special offers can be given to the brand loyalists on social media, the channel could be popular.It can be a good way to give last-minute kind of deals.It is otherwise difficult to spread the word on last-minute deals.

(3) It is always a good idea to have an official 'club' on various social networks to counter those which are set up by 'biased' parties.

By: Ravindra Neriyanuri

Ravindra Neriyanuri — Thu, 26 Nov 2009 17:49:00 +0000

They can start with creating awareness, space in social media sites. Sponsor some events and highlight trends, and show why their airline/hotel/airport meets the expectations of various travellers (business, tourists). Ex: what are the best offers they have on tickets, meals and seating etc,. even new movies they are going to play in the inflight entertainment. Facilities they have for mothers traveling alone with small children/babies etc., Destination details, events, and discounts etc.,

It's very important to know that the user in the social media "connects" instantly on seeing the brand.

hope it helps.

-Ravi

By: Aftab Khurhsid

Aftab Khurhsid — Thu, 26 Nov 2009 17:37:40 +0000

Nice to see you in LinkedIN,we met in last World Brand Congress.appriciate if you can mail me the airline footage and slumdog song footage.rgds,
aftab

By: Kareem Simpson

Kareem Simpson — Thu, 26 Nov 2009 17:34:03 +0000

Good idea….they should also take a few lines out of the marketing pages of other successful social media campaigns.

By: Vikram Singh

Vikram Singh — Thu, 26 Nov 2009 17:08:32 +0000

During my KLM years, I started a group of online communities under the business innovation umbrella. The first one Club China received a lot of kudos. http://clubchina.klm.com/
Offers a lot of business services for b2b customers.