Comments on: How can legacy airlines, airports or hotels make an entry into social media? Start from within http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/ World's largest airline branding resource Sun, 14 Mar 2010 19:00:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Hirochisung http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-3531 Hirochisung Mon, 01 Feb 2010 12:33:54 +0000 http://simpliflying.com/?p=1707#comment-3531 Oh.. Cool, thank for good idea. Oh.. Cool, thank for good idea.

]]> By: Kaushik Mhadeshwar http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-3155 Kaushik Mhadeshwar Thu, 26 Nov 2009 17:49:27 +0000 http://simpliflying.com/?p=1707#comment-3155 Some thoughts<br><br>(1) The legacy airline brands and hotel brands that I can think of are not particularly favored by the youth so its going to be quite challenging to reach out to them on social media - social media is dominated by the youth.<br><br>(2) Deals never go out of style in this category. If special offers can be given to the brand loyalists on social media, the channel could be popular.It can be a good way to give last-minute kind of deals.It is otherwise difficult to spread the word on last-minute deals.<br><br>(3) It is always a good idea to have an official 'club' on various social networks to counter those which are set up by 'biased' parties. Some thoughts

(1) The legacy airline brands and hotel brands that I can think of are not particularly favored by the youth so its going to be quite challenging to reach out to them on social media – social media is dominated by the youth.

(2) Deals never go out of style in this category. If special offers can be given to the brand loyalists on social media, the channel could be popular.It can be a good way to give last-minute kind of deals.It is otherwise difficult to spread the word on last-minute deals.

(3) It is always a good idea to have an official 'club' on various social networks to counter those which are set up by 'biased' parties.

]]> By: Ravindra Neriyanuri http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-3154 Ravindra Neriyanuri Thu, 26 Nov 2009 17:49:00 +0000 http://simpliflying.com/?p=1707#comment-3154 They can start with creating awareness, space in social media sites. Sponsor some events and highlight trends, and show why their airline/hotel/airport meets the expectations of various travellers (business, tourists). Ex: what are the best offers they have on tickets, meals and seating etc,. even new movies they are going to play in the inflight entertainment. Facilities they have for mothers traveling alone with small children/babies etc., Destination details, events, and discounts etc.,<br><br>It's very important to know that the user in the social media "connects" instantly on seeing the brand.<br><br>hope it helps.<br><br>-Ravi They can start with creating awareness, space in social media sites. Sponsor some events and highlight trends, and show why their airline/hotel/airport meets the expectations of various travellers (business, tourists). Ex: what are the best offers they have on tickets, meals and seating etc,. even new movies they are going to play in the inflight entertainment. Facilities they have for mothers traveling alone with small children/babies etc., Destination details, events, and discounts etc.,

It's very important to know that the user in the social media “connects” instantly on seeing the brand.

hope it helps.

-Ravi

]]> By: Aftab Khurhsid http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-3153 Aftab Khurhsid Thu, 26 Nov 2009 17:37:40 +0000 http://simpliflying.com/?p=1707#comment-3153 Nice to see you in LinkedIN,we met in last World Brand Congress.appriciate if you can mail me the airline footage and slumdog song footage.rgds,<br>aftab Nice to see you in LinkedIN,we met in last World Brand Congress.appriciate if you can mail me the airline footage and slumdog song footage.rgds,
aftab

]]> By: Kareem Simpson http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-3152 Kareem Simpson Thu, 26 Nov 2009 17:34:03 +0000 http://simpliflying.com/?p=1707#comment-3152 Good idea....they should also take a few lines out of the marketing pages of other successful social media campaigns. Good idea….they should also take a few lines out of the marketing pages of other successful social media campaigns.

]]> By: Vikram Singh http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-3151 Vikram Singh Thu, 26 Nov 2009 17:08:32 +0000 http://simpliflying.com/?p=1707#comment-3151 During my KLM years, I started a group of online communities under the business innovation umbrella. The first one Club China received a lot of kudos. <a href="http://clubchina.klm.com/" rel="nofollow">http://clubchina.klm.com/</a><br>Offers a lot of business services for b2b customers. During my KLM years, I started a group of online communities under the business innovation umbrella. The first one Club China received a lot of kudos. http://clubchina.klm.com/
Offers a lot of business services for b2b customers.

]]> By: Kaushik Mhadeshwar http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-2984 Kaushik Mhadeshwar Thu, 26 Nov 2009 09:49:27 +0000 http://simpliflying.com/?p=1707#comment-2984 Some thoughts<br><br>(1) The legacy airline brands and hotel brands that I can think of are not particularly favored by the youth so its going to be quite challenging to reach out to them on social media - social media is dominated by the youth.<br><br>(2) Deals never go out of style in this category. If special offers can be given to the brand loyalists on social media, the channel could be popular.It can be a good way to give last-minute kind of deals.It is otherwise difficult to spread the word on last-minute deals.<br><br>(3) It is always a good idea to have an official 'club' on various social networks to counter those which are set up by 'biased' parties. Some thoughts

(1) The legacy airline brands and hotel brands that I can think of are not particularly favored by the youth so its going to be quite challenging to reach out to them on social media – social media is dominated by the youth.

(2) Deals never go out of style in this category. If special offers can be given to the brand loyalists on social media, the channel could be popular.It can be a good way to give last-minute kind of deals.It is otherwise difficult to spread the word on last-minute deals.

(3) It is always a good idea to have an official 'club' on various social networks to counter those which are set up by 'biased' parties.

]]> By: Ravindra Neriyanuri http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-2983 Ravindra Neriyanuri Thu, 26 Nov 2009 09:49:00 +0000 http://simpliflying.com/?p=1707#comment-2983 They can start with creating awareness, space in social media sites. Sponsor some events and highlight trends, and show why their airline/hotel/airport meets the expectations of various travellers (business, tourists). Ex: what are the best offers they have on tickets, meals and seating etc,. even new movies they are going to play in the inflight entertainment. Facilities they have for mothers traveling alone with small children/babies etc., Destination details, events, and discounts etc.,<br><br>It's very important to know that the user in the social media "connects" instantly on seeing the brand.<br><br>hope it helps.<br><br>-Ravi They can start with creating awareness, space in social media sites. Sponsor some events and highlight trends, and show why their airline/hotel/airport meets the expectations of various travellers (business, tourists). Ex: what are the best offers they have on tickets, meals and seating etc,. even new movies they are going to play in the inflight entertainment. Facilities they have for mothers traveling alone with small children/babies etc., Destination details, events, and discounts etc.,

It's very important to know that the user in the social media “connects” instantly on seeing the brand.

hope it helps.

-Ravi

]]> By: Aftab Khurhsid http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-2979 Aftab Khurhsid Thu, 26 Nov 2009 09:37:40 +0000 http://simpliflying.com/?p=1707#comment-2979 Nice to see you in LinkedIN,we met in last World Brand Congress.appriciate if you can mail me the airline footage and slumdog song footage.rgds,<br>aftab Nice to see you in LinkedIN,we met in last World Brand Congress.appriciate if you can mail me the airline footage and slumdog song footage.rgds,
aftab

]]> By: Kareem Simpson http://simpliflying.com/2009/how-can-legacy-airlines-airports-or-hotels-make-an-entry-into-social-media-start-from-within/comment-page-1/#comment-2978 Kareem Simpson Thu, 26 Nov 2009 09:34:03 +0000 http://simpliflying.com/?p=1707#comment-2978 Good idea....they should also take a few lines out of the marketing pages of other successful social media campaigns. Good idea….they should also take a few lines out of the marketing pages of other successful social media campaigns.

]]>