Comments on: King of ancillary revenues, RyanAir offers €1,000 for best idea on making money!

By: car rentals in india

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By: Cheap car rental

Cheap car rental — Thu, 24 Jun 2010 12:46:11 +0000

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By: Tariq Hyder

Tariq Hyder — Fri, 27 Mar 2009 12:37:58 +0000

its all about the money you have. Southwest started early, has been a pioneer and it has effectively used it to its advantage to this day. In India, we serve several new airline and aviation brands and it looks like a quagmire!!

cheers

By: John Hyman

John Hyman — Fri, 27 Mar 2009 12:37:34 +0000

It doesn’t hurt that Southwest is a younger airline and has a newer fleet. This means lower maintainance costs and only one aircraft manufacturer to deal with. Legacy airlines, especially those with older fleets and multiple manufacturers to contend with, have higher costs and management challenges (parts inventory, and tech base, for example).

The airlines that are financially well off are also marketing more aggressively, to the detriment of the rest of the industry. Their customer centricty is also better- equipment is cleaner and better serviced.

Look at all the trending, profitable airlines and you’ll see this consistently.

By: Rick Beets

Rick Beets — Fri, 27 Mar 2009 12:34:10 +0000

Maybe they make enough money? Nah, those are all public companies so a bit scared of what it might do to their stock price.

By: Jarek Wagner

Jarek Wagner — Fri, 20 Mar 2009 13:58:08 +0000

Well, I don’t remember any single months without controvercial rumor about Ryanair. Meaby it’s just their way of promotion. By now I think is quite successful.

By: Adam Wendel

Adam Wendel — Thu, 19 Mar 2009 06:53:44 +0000

Fortune favors the bold – Either way they are interacting with their customer base which helps them create more value.

It doesn’t appear as though they are posting submitted ideas online for the public.

The bigger disaster in the case of Ryanair would be all the annoying pop up ads on their front page.

By: Ian Cook

Ian Cook — Thu, 19 Mar 2009 06:50:20 +0000

Offer clients a guaranteed “luggage package” Where customers do take larger suitcases on flights, offer them a guaranteed – “we guarantee your bag is on the plane” package, nobody likes to have their luggage lost in transit – guarantee it arrives!! and remove the customer worry that everyone has while waiting at the carousel….will my bag be there??

Sell one side of the outside of the plane to sponsors.

Get promotions girls on board to give out samplers and take in-flight consumer testing surveys – charge the brand managers for the 1200 people that would take the survey in a day (3 return flights per day)

Ian cook
http://www.juicedigital.co.uk

By: Lisa Rigsby

Lisa Rigsby — Wed, 18 Mar 2009 04:51:34 +0000

It’s certainly better than charging for the loo! It’s definitely a good publicity move, engages consumers and encourages them to participate in the RyanAir brand.

By: Shashank Nigam

Shashank Nigam — Wed, 18 Mar 2009 04:47:09 +0000

@Dietmar: I think RyanAir is becoming the LCC of the future, while Southwest is becoming the premium carrier!