Comments on: LCC 2.0: How low cost airlines can use social media to engage their customers

By: » Keynote on how budget airlines can use social media for branding – Video from LCC Americas Summit 2009 - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Sun, 26 Jul 2009 06:54:20 +0000

[...] I’m keen to hear your feedback on my ideas, whether you find them feasible and how we can help airlines adopt these well. You may go through just the slide here. [...]

By: » What makes Volaris from Mexico the world’s happiest airline? Interview with COO, Andres Fabre - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Fri, 24 Jul 2009 16:55:20 +0000

[...] the Chief Operating Officer of Volaris, the fastest growing Mexican airline. Late last month at the low-cost carrier conference in Miami, I caught up with Andres Fabre, who is also the first employee of the airline, to learn how he and [...]

By: » Six ways to leverage social media for better travel – A travel revolution (MSNBC) - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Fri, 10 Jul 2009 18:36:52 +0000

[...] social media. And to me, it seems inevitable, as you’d have realized if you’d seen the slides from my recent keynote on the topic in Miami. I’m sure you’d enjoy this read. P.S: Yours truly is quoted in [...]

By: Julian

Julian — Thu, 09 Jul 2009 16:29:13 +0000

I agree with AirObserver about LCCs’ srtategy
They just don’t care about passengers because “caring” costs, and they cut costs by all means
All over the web, passengers of low-cost carriers testify how bad were their inflight experiences
LCCs are ok for some specific kind of passengers (young, students, no luggage…), but are terrible for families, disabled… (many luggages, need assistance…)
Facts are here, so I wonder how social interactions could change anything?
Cheers,

By: AirObserver

AirObserver — Thu, 09 Jul 2009 10:15:12 +0000

in a way it’s true, but then, when you look at Ryanair’s strategy, they really are at the opposite. Because Ryanair’s customers just care about low fares and focus on that only when booking, it seems like they don’t need that.
Do you think that it could be a sustainable strategy ?

By: Shashank Nigam

Shashank Nigam — Wed, 08 Jul 2009 19:01:28 +0000

@airobserver: I’m a strong believer that social media has the potential to aid LCCs’ marketing efforts. And that’s because it’s much more cost efficient, and flexible, than traditional media. And LCCs need both of those, especially in these times. The success JetBlue (720,000+ Twitter followers) and Southwest have had on this medium just goes to show how well this can work for LCCs. Don’t you think so?

By: AirObserver

AirObserver — Wed, 08 Jul 2009 15:24:45 +0000

a very interresting topic about social net working and low cost carrer. but do you really think that social networking could be compatible wit the low cost model strategy ?