Comments on: Malaysia Airlines launches FireFly to Singapore – a community airline brand. Interview with Head of Marketing

By: » Malaysia’s Firefly uses iPod shuffle to collect feedback about the brand in-flight! - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Fri, 19 Nov 2010 03:55:51 +0000

[...] on this topic.Powered by WP Greet BoxForget iPads, Malaysian regional airline Firefly (we’ve interviewed the Marketing Director) is using the huble iPod touch to collect feedback from passengers, while they’re in the air! [...]

By: sunrisedatacare

sunrisedatacare — Sat, 03 Apr 2010 13:12:44 +0000

http://coomararunodaya.com

By: Domestic Flights to Perth Australia – Travel by low cost flights

Domestic Flights to Perth Australia – Travel by low cost flights — Thu, 17 Sep 2009 00:51:35 +0000

[...] Malaysia Airlines launches FireFly to Singapore – a community airline brand. Interview with He… (simpliflying.com) [...]

By: Ab Manan Mansor

Ab Manan Mansor — Wed, 17 Jun 2009 18:04:03 +0000

Yes I believe it will. The reasons:- (i) the fare is below RM 88.00 for return which is the same a coach fare to Singapore (ii) departure at the old KL airport where population is, compared to current KLIA which is about one hour drive from KL – save time money and (iii) flight is about 55 minutes which is almost the same as MAS and Air Asia which is about 40 minutes (iv) the hourly opearting cost of ATR 72 is about one tenth of that A320 or B 737.

It is good news for consumers for both countries.

By: Joseph Michael Lamonaca

Joseph Michael Lamonaca — Wed, 17 Jun 2009 17:48:20 +0000

Fire-fly community Airline seems like another name for US Based Commuter Airlines. Even the aircrafts they fly the ATR 42 and ATR 72 derive their names as European Regional Turbo Props.

In my opinion the community vs commuter marketing strategy will be interesting to watch, but in the long run the name characterization will not change the obstacles ahead for FireFly.

I wish them the best !!!!!!!!!!!!!

By: Joy Abdullah

Joy Abdullah — Wed, 17 Jun 2009 17:23:23 +0000

Being from KL, Shashank, I have to say that as a brand there is a HUGE lot left for FireFly to do in order to be a preferred “brand” for flying this KL-SIN-KL route. This particular route is the most profitable for all airlines (budget or regular) operating. Given the plethora of choices (all budget airlines which I’m sure you are aware off) and the price war, and the fact that the flying time is only 40 mins or so, selection of an airline comes down to the ticket price and from where. The only advantage FF has is that it flies from the city airport where else others are from KLIA & the LowCostCarrier Terminal (LCCT). And FF flies trubo prob!!! And currently passengers from SIN as well as from KL may prefer going from the other airports as conenctivity is easier than from the city airport.
So, given these, will it survive the cut throat competition? Well, if it starts getting its “brand act” together and not just be another airline subsidiary…just maybe.

By: Aamer Quraishi

Aamer Quraishi — Wed, 17 Jun 2009 16:31:36 +0000

Hi Shashank;

Nice interview, the concept and idea is good, pay only for services required and not everything, hence differentiated approach and hence a new market segment to reach out. I think this should work out if positioned correctly.

By: Ilya

Ilya — Mon, 15 Jun 2009 07:49:00 +0000

I think it’s very good that Firefly works on their brand. They lost many customers in the past by not competing enough with other carriers. They made a mistake by not treating their customers good enough.

I even had a flight that left 45 minutes earlier. I got the explanation that they thought they had ‘told everyone’ up front…

Furthermore; canceling routes without any warning isn’t that good too (i.e. the Penang – Kota Bharu route).

I love the fact that there will be more competition on the KL – Chiangi route. Also the other routes are really nice (melaka etc).

Not that it’s really relevant; but that Angelina is quite nice

By: Walter Adamson

Walter Adamson — Thu, 11 Jun 2009 12:21:23 +0000

Taping into the phrase “usefulness is the language of brand” if Flywire can prove useful to the business segment, and they should be able to do this by simply concnetrating on the time savings, then if all else is managed competently they have a fighting chance of doing well, and good luck to them.

Walter Adamson @g2m
Social Media Academy, Australia
http://www.socialmedia-academy.com.au

By: John Dell

John Dell — Tue, 09 Jun 2009 02:44:25 +0000

Their strategy is not a new one, but it is a good one. Porter Airlines based at Toronto’s downtown airport has a business network like this and it has proven successful. They also focus on the business passenger but fly Bombardier Q400′s.

http://www.flyporter.com/fly/Search.aspx?culture=en-CA