Comments on: Randy Petersen of Flyertalk on airline branding – Part 1 of 2 http://simpliflying.com/2009/randy-petersen-of-flyertalk-on-airline-branding-part-1-of-2/ World's largest airline branding resource Mon, 15 Mar 2010 23:37:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Get Cheap Flights & Upgrades On Airlines http://simpliflying.com/2009/randy-petersen-of-flyertalk-on-airline-branding-part-1-of-2/comment-page-1/#comment-2722 Get Cheap Flights & Upgrades On Airlines Thu, 27 Aug 2009 09:13:23 +0000 http://simpliflying.com/?p=1162#comment-2722 [...] Randy Petersen of Flyertalk on airline branding – Part 1 of 2 (simpliflying.com) [...] [...] Randy Petersen of Flyertalk on airline branding – Part 1 of 2 (simpliflying.com) [...]

]]> By: Ahmed Sultan, ITC http://simpliflying.com/2009/randy-petersen-of-flyertalk-on-airline-branding-part-1-of-2/comment-page-1/#comment-2008 Ahmed Sultan, ITC Thu, 07 May 2009 22:21:48 +0000 http://simpliflying.com/?p=1162#comment-2008 Airline brand loyalists choose to fly a specific airline due to a deep emotional connection and for accumulating air mileage as well. It is true that your most valuable customer is like your best friend. He’s there for you even in the tough times. However, we have to be careful with the analogy considering the fact that there is no business exchange between friends. To a great extent, frequent fliers are loyal customers. I would be flying my preferred airline as long as its fares, schedule, and service are meeting my expectation. Otherwise, no one can blame me for putting my loyalty aside and finding another service provider who cares about my needs. For me, loyalty loses its meaning when it is one-sided. Email: management@ultraconsultants.net Airline brand loyalists choose to fly a specific airline due to a deep emotional connection and for accumulating air mileage as well.

It is true that your most valuable customer is like your best friend. He’s there for you even in the tough times. However, we have to be careful with the analogy considering the fact that there is no business exchange between friends.

To a great extent, frequent fliers are loyal customers. I would be flying my preferred airline as long as its fares, schedule, and service are meeting my expectation. Otherwise, no one can blame me for putting my loyalty aside and finding another service provider who cares about my needs. For me, loyalty loses its meaning when it is one-sided.
Email: management@ultraconsultants.net

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