Comments on: Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle? http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/ Helping airlines & airports engage travelers, profitably Sun, 22 Apr 2012 04:02:10 +0000 hourly 1 By: Discount Bedding Sets http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-3883 Discount Bedding Sets Thu, 29 Apr 2010 11:40:14 +0000 http://simpliflying.com/?p=1498#comment-3883 and yet they have the best services that other airlines can't provide. and yet they have the best services that other airlines can't provide.

]]> By: Varun http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-3612 Varun Sat, 09 Jan 2010 01:28:29 +0000 http://simpliflying.com/?p=1498#comment-3612 Well, it seems that it was simply a strategy which back-fired. SIA must have thought that all the High level corp travellers and Govt. officials would shift to the class beyond first. If it would have worked, they would be laughing their way to the bank today, But, since their strategy did not work. They probably should: 1) Provide better on ground service like limo pick-ups & drops. Speed Check-Ins on the ground. 2) In Air: a socializing place like a bar. 3) Actively market to their First class Frequent Fliers by providing next to free upgrades. 4) Stop marketing it as beyond first class cause it creates a mental bridge which is tough to cross. Similar to shifting to Business from Economy, from Business to First and First to Beyond Firrst! Well, it seems that it was simply a strategy which back-fired. SIA must have thought that all the High level corp travellers and Govt. officials would shift to the class beyond first. If it would have worked, they would be laughing their way to the bank today, But, since their strategy did not work. They probably should: 1) Provide better on ground service like limo pick-ups & drops. Speed Check-Ins on the ground. 2) In Air: a socializing place like a bar. 3) Actively market to their First class Frequent Fliers by providing next to free upgrades. 4) Stop marketing it as beyond first class cause it creates a mental bridge which is tough to cross. Similar to shifting to Business from Economy, from Business to First and First to Beyond Firrst!

]]> By: oussama http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-3272 oussama Fri, 08 Jan 2010 23:22:19 +0000 http://simpliflying.com/?p=1498#comment-3272 In a way it is a class beyond first class, but it also resembles a very extravagant and lavish solitary confinement cell. I think the Emirates product is less extravagant but more practical (at least the lounge bar is, until someone is injured during turbulence). SIA should reconfigure their aircraft and split the space between their current and original First Class. In other words cut your losses and move forward In a way it is a class beyond first class, but it also resembles a very extravagant and lavish solitary confinement cell. I think the Emirates product is less extravagant but more practical (at least the lounge bar is, until someone is injured during turbulence). SIA should reconfigure their aircraft and split the space between their current and original First Class. In other words cut your losses and move forward

]]> By: Markham McGuire http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-3118 Markham McGuire Thu, 26 Nov 2009 01:18:53 +0000 http://simpliflying.com/?p=1498#comment-3118 This was a fantastic analysis. You offered some really incredible insight into business strategy as a whole. SIA really needs to throw their premium clients a bone here. Seriously, a one-night stay in a hotel? Oh come on, even William Shatner at Priceline can cut me better deals than that. How about a 4 night stay, Monday-Thursday.... for a client paying upwards of $14000 USD for a ticket?<br><br>SIA has provided absolutely no meaningful incentives aside from the suite itself, which is hardly 50% better than first-class. If SIA wants to compete with Emirates in the future, I believe a shift in management is necessary.<br><br>SIA is in some trouble here.<br><br>They're about to post a full-year loss of over S$159,000,000.<br>....<br>Last year they posted a net profit of S$324,000,000.<br><br>Come on SIA, pull it together!!! This was a fantastic analysis. You offered some really incredible insight into business strategy as a whole. SIA really needs to throw their premium clients a bone here. Seriously, a one-night stay in a hotel? Oh come on, even William Shatner at Priceline can cut me better deals than that. How about a 4 night stay, Monday-Thursday…. for a client paying upwards of $14000 USD for a ticket?

SIA has provided absolutely no meaningful incentives aside from the suite itself, which is hardly 50% better than first-class. If SIA wants to compete with Emirates in the future, I believe a shift in management is necessary.

SIA is in some trouble here.

They're about to post a full-year loss of over S$159,000,000.
….
Last year they posted a net profit of S$324,000,000.

Come on SIA, pull it together!!!

]]> By: Markham McGuire http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-2968 Markham McGuire Wed, 25 Nov 2009 17:18:53 +0000 http://simpliflying.com/?p=1498#comment-2968 This was a fantastic analysis. You offered some really incredible insight into business strategy as a whole. SIA really needs to throw their premium clients a bone here. Seriously, a one-night stay in a hotel? Oh come on, even William Shatner at Priceline can cut me better deals than that. How about a 4 night stay, Monday-Thursday.... for a client paying upwards of $14000 USD for a ticket?<br><br>SIA has provided absolutely no meaningful incentives aside from the suite itself, which is hardly 50% better than first-class. If SIA wants to compete with Emirates in the future, I believe a shift in management is necessary.<br><br>SIA is in some trouble here.<br><br>They're about to post a full-year loss of over S$159,000,000.<br>....<br>Last year they posted a net profit of S$324,000,000.<br><br>Come on SIA, pull it together!!! This was a fantastic analysis. You offered some really incredible insight into business strategy as a whole. SIA really needs to throw their premium clients a bone here. Seriously, a one-night stay in a hotel? Oh come on, even William Shatner at Priceline can cut me better deals than that. How about a 4 night stay, Monday-Thursday…. for a client paying upwards of $14000 USD for a ticket?

SIA has provided absolutely no meaningful incentives aside from the suite itself, which is hardly 50% better than first-class. If SIA wants to compete with Emirates in the future, I believe a shift in management is necessary.

SIA is in some trouble here.

They're about to post a full-year loss of over S$159,000,000.
….
Last year they posted a net profit of S$324,000,000.

Come on SIA, pull it together!!!

]]> By: micheldefays http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-2898 micheldefays Wed, 04 Nov 2009 18:04:23 +0000 http://simpliflying.com/?p=1498#comment-2898 Excellent synopsis of the SIA Suites pricing experiment. Pre-introduction pricing and market research were obviously flawed. Raising the price gradually from an "introductory low special premium" to a level the market will pay (until sales peak) would have been a smarter approach and would not have resulted in SIA denying itself the sales it lost forever to "HR policies" and "government guidelines". SIA has entered the world of luxury products and NOW knows that Ferrari and Chanel dont price their products according to the same rules Kia and Avon, but according to "as much as the market will bear", ...and not a penny more. <br>-Michel Defays, KNM Aviation Servcies Corp., Toronto Excellent synopsis of the SIA Suites pricing experiment. Pre-introduction pricing and market research were obviously flawed. Raising the price gradually from an “introductory low special premium” to a level the market will pay (until sales peak) would have been a smarter approach and would not have resulted in SIA denying itself the sales it lost forever to “HR policies” and “government guidelines”. SIA has entered the world of luxury products and NOW knows that Ferrari and Chanel dont price their products according to the same rules Kia and Avon, but according to “as much as the market will bear”, …and not a penny more.
-Michel Defays, KNM Aviation Servcies Corp., Toronto

]]> By: Samuel http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-2748 Samuel Sat, 22 Aug 2009 05:54:31 +0000 http://simpliflying.com/?p=1498#comment-2748 Singapore Airlines ALWAYS has the highest fares Singapore Airlines ALWAYS has the highest fares

]]> By: benedict wong http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-2670 benedict wong Thu, 13 Aug 2009 03:26:04 +0000 http://simpliflying.com/?p=1498#comment-2670 People are willing to pay whatever price it is if they think they're getting value. In this case, majority of First Class regulars on SIA do not see the value of the Suites to justify the price tag. If SIA really want to position the Suites as "a class beyond first", they have to add more values to further differentiate the Suites from everything else customers can get on the rest of the plane/pre-boarding/post-boarding. People are willing to pay whatever price it is if they think they're getting value. In this case, majority of First Class regulars on SIA do not see the value of the Suites to justify the price tag. If SIA really want to position the Suites as “a class beyond first”, they have to add more values to further differentiate the Suites from everything else customers can get on the rest of the plane/pre-boarding/post-boarding.

]]> By: Christophe http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-2648 Christophe Sat, 08 Aug 2009 20:08:19 +0000 http://simpliflying.com/?p=1498#comment-2648 Hi, Just back from SIN to CDG today by SQ334 operated on A380-800 in economy class. Regarding your thoughts on the suites class, just one point to add : if you compare the price of a first class ticket CDG SIN return on AF 10.5 k€ and for the same date with SQ suite classe 8.9 k€, the suite offer makes sense and I guess that top French executive travelling F on AF might be tempted to switch to SQ suites. Regards. Christophe. Hi,
Just back from SIN to CDG today by SQ334 operated on A380-800 in economy class. Regarding your thoughts on the suites class, just one point to add : if you compare the price of a first class ticket CDG SIN return on AF 10.5 k€ and for the same date with SQ suite classe 8.9 k€, the suite offer makes sense and I guess that top French executive travelling F on AF might be tempted to switch to SQ suites.
Regards. Christophe.

]]> By: The Singapore Daily » Blog Archive » Weekly Roundup: Week 32 http://simpliflying.com/2009/singapore-airlines-a380-suites-%e2%80%93-a-class-beyond-first-or-a-first-class-branding-debacle/comment-page-1/#comment-2641 The Singapore Daily » Blog Archive » Weekly Roundup: Week 32 Sat, 08 Aug 2009 02:52:13 +0000 http://simpliflying.com/?p=1498#comment-2641 [...] Joel] - mrbrown: To be good Singapore DJ, you must have American accent, issit? - SimpliFlying: Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle? - A Gonzo Journal: A Fantastic Music Website, Truly Amazing - Otterman speaks…: When does [...] [...] Joel] – mrbrown: To be good Singapore DJ, you must have American accent, issit? – SimpliFlying: Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle? – A Gonzo Journal: A Fantastic Music Website, Truly Amazing – Otterman speaks…: When does [...]

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