http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/ Helping airlines & airports engage travelers, profitably Sun, 22 Apr 2012 04:02:10 +0000 hourly 1 http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-3691 marketing for home builders Sat, 20 Mar 2010 15:29:21 +0000 http://simpliflying.com/?p=1662#comment-3691 Image via Wikipedia Note: This is a Guest Post by Kat. She enjoys everything about airlines and works for their worst enemy: an airport. Image via Wikipedia Note: This is a Guest Post by Kat. She enjoys everything about airlines and works for their worst enemy: an airport.

]]> http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-3328 Cheap flights to Bangkok for smooth travel Wed, 20 Jan 2010 06:18:46 +0000 http://simpliflying.com/?p=1662#comment-3328 [...] Singapore Airlines – Time for re-branding? (simpliflying.com) [...] [...] Singapore Airlines – Time for re-branding? (simpliflying.com) [...]

]]> http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-2824 Handy tips to get cheap flights to Harare from UK Sun, 11 Oct 2009 02:14:54 +0000 http://simpliflying.com/?p=1662#comment-2824 [...] Singapore Airlines – Time for re-branding? (simpliflying.com) Related Posts [...] [...] Singapore Airlines – Time for re-branding? (simpliflying.com) Related Posts [...]

]]> http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-2823 Optifly Introduction Sat, 10 Oct 2009 02:09:49 +0000 http://simpliflying.com/?p=1662#comment-2823 [...] Singapore Airlines – Time for re-branding? (simpliflying.com) [...] [...] Singapore Airlines – Time for re-branding? (simpliflying.com) [...]

]]> http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-3193 oussama Fri, 09 Oct 2009 11:37:24 +0000 http://simpliflying.com/?p=1662#comment-3193 I am not sure about reinventing but SIA and a few other Legacy airlines need to look at their business models and by extension their brands. The emphasis on First and Business travel and the cost of aircraft configurations to meet the brand requirement has been shaken during this recession. The loyalty to the brand has crumbled under the weight of financial realities. In a nut shell airlines are losing money because what they have been working for decades for, the First and Business passenger, has abandoned them.<br>All of these airlines are still in DENIAL. Take for example an Emirates radio ad that goes something like this: Why settle for a midnight snack, fly First and enjoy gourmet food on demand; sure that must be the most expensive meal anyone would have ever had considering the cost of a FC vs.YC ticket, get real guys. They do not want to touch the Brand, so they increase surcharges to increase revenues at the expense of the economy passengers, basically driving them to travel on LCCs.<br>Most of the Legacy airlines should look at their bread and butter, their economy passenger, and include him in the new BRAND. I am not sure about reinventing but SIA and a few other Legacy airlines need to look at their business models and by extension their brands. The emphasis on First and Business travel and the cost of aircraft configurations to meet the brand requirement has been shaken during this recession. The loyalty to the brand has crumbled under the weight of financial realities. In a nut shell airlines are losing money because what they have been working for decades for, the First and Business passenger, has abandoned them.
All of these airlines are still in DENIAL. Take for example an Emirates radio ad that goes something like this: Why settle for a midnight snack, fly First and enjoy gourmet food on demand; sure that must be the most expensive meal anyone would have ever had considering the cost of a FC vs.YC ticket, get real guys. They do not want to touch the Brand, so they increase surcharges to increase revenues at the expense of the economy passengers, basically driving them to travel on LCCs.
Most of the Legacy airlines should look at their bread and butter, their economy passenger, and include him in the new BRAND.

]]> http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-2820 oussama Fri, 09 Oct 2009 04:37:24 +0000 http://simpliflying.com/?p=1662#comment-2820 I am not sure about reinventing but SIA and a few other Legacy airlines need to look at their business models and by extension their brands. The emphasis on First and Business travel and the cost of aircraft configurations to meet the brand requirement has been shaken during this recession. The loyalty to the brand has crumbled under the weight of financial realities. In a nut shell airlines are losing money because what they have been working for decades for, the First and Business passenger, has abandoned them.<br>All of these airlines are still in DENIAL. Take for example an Emirates radio ad that goes something like this: Why settle for a midnight snack, fly First and enjoy gourmet food on demand; sure that must be the most expensive meal anyone would have ever had considering the cost of a FC vs.YC ticket, get real guys. They do not want to touch the Brand, so they increase surcharges to increase revenues at the expense of the economy passengers, basically driving them to travel on LCCs.<br>Most of the Legacy airlines should look at their bread and butter, their economy passenger, and include him in the new BRAND. I am not sure about reinventing but SIA and a few other Legacy airlines need to look at their business models and by extension their brands. The emphasis on First and Business travel and the cost of aircraft configurations to meet the brand requirement has been shaken during this recession. The loyalty to the brand has crumbled under the weight of financial realities. In a nut shell airlines are losing money because what they have been working for decades for, the First and Business passenger, has abandoned them.
All of these airlines are still in DENIAL. Take for example an Emirates radio ad that goes something like this: Why settle for a midnight snack, fly First and enjoy gourmet food on demand; sure that must be the most expensive meal anyone would have ever had considering the cost of a FC vs.YC ticket, get real guys. They do not want to touch the Brand, so they increase surcharges to increase revenues at the expense of the economy passengers, basically driving them to travel on LCCs.
Most of the Legacy airlines should look at their bread and butter, their economy passenger, and include him in the new BRAND.

]]> http://simpliflying.com/2009/singapore-airlines-time-for-re-branding/comment-page-1/#comment-2818 » Singapore Airlines – Time for re-branding? - SimpliFlying … Fri, 09 Oct 2009 03:23:05 +0000 http://simpliflying.com/?p=1662#comment-2818 [...] O­r­ig­in­al po­st: » Si­nga­p­o­re A­i­rli­nes – Ti­m­e fo­r re-br... [...] [...] O­r­ig­in­al po­st: » Si­nga­p­o­re A­i­rli­nes – Ti­m­e fo­r re-br… [...]

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