Comments on: So you work for an airline? Here are Eleven steps to lead the social media branding initiative, and become a rockstar!

By: davereinhardt

davereinhardt — Mon, 01 Feb 2010 22:45:40 +0000

Airlines have often struck me as one of the best “petri dishes” for social media engagement. It's a front-line customer service industry where the brand image is always about the customer's experience and listening and responding to each customer experience is difficult but essential. It's cut-throat and all airlines are looking how to eke extra margin out of existing an customer base.

By: » How can legacy airlines, airports or hotels make an entry into social media? Start from within - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Mon, 02 Nov 2009 04:28:39 +0000

[...] you’ve done this, you can easily embark on the 11 steps I’ve suggested earlier, to quick-start the social media branding strategy at your airline, airport or [...]

By: Five reasons corporations are failing at social media | Dodging Spiderwebs

Five reasons corporations are failing at social media | Dodging Spiderwebs — Mon, 12 Oct 2009 14:51:20 +0000

[...] So you work for an airline? Here are Eleven steps to lead the social media branding initiative, and … (simpliflying.com) Share/Save [...]

By: Ronald Kuhlmann

Ronald Kuhlmann — Wed, 09 Sep 2009 13:56:39 +0000

So as a company I should arrange for someone to talk about mascara and Bar B Ques? On the three sites I spotted one actual passenger related event, the return of a lost bag by jetBlue. What I saw was far more about subculture than business culture.

By: Shashank Nigam

Shashank Nigam — Wed, 09 Sep 2009 13:51:49 +0000

@Kyle: Glad to be of help!

By: Kyle Webster

Kyle Webster — Wed, 09 Sep 2009 13:50:54 +0000

A great article Shashank………. some very relevant advice in there!

By: Hannah Statland

Hannah Statland — Wed, 09 Sep 2009 13:46:37 +0000

Great info. Thanks so much!

By: Jose Figueroa

Jose Figueroa — Wed, 09 Sep 2009 09:33:21 +0000

No, not at all. I usually AM the rockstar but I will read your article to see how others will be “gunning for me”

By: Ronald Kuhlmann

Ronald Kuhlmann — Wed, 09 Sep 2009 06:56:39 +0000

By: Kyle Webster

Kyle Webster — Wed, 09 Sep 2009 06:50:54 +0000

A great article Shashank………. some very relevant advice in there!