Comments on: The Air New Zealand brand bares all – CEO and staff go nude in latest TV advertisement

By: Beth

Beth — Wed, 15 Jul 2009 19:08:07 +0000

I love it. Air New Zealand here I come.

By: Pratibha

Pratibha — Thu, 18 Jun 2009 19:12:03 +0000

Wow! It’s a brilliant concept & will generate great viral value over time… but i wonder what a lay consumer will make of it…
I would assume the intent is to impact beyond NZ boundaries… am not so sure what a consumer who flies lets say SQ or even the ariline with the attitute that goes “meant-for -outback-sheep-farmer” :Qantas would have to say about this…….For it to truly have a beyond-NZ-Boundary impact, they would need to take this to the next level… Would be interesting to see how that happens!

By: Lasitha Dananjaya Ranawakage

Lasitha Dananjaya Ranawakage — Fri, 05 Jun 2009 15:11:36 +0000

Well actually it depends on the person who watch the video.Some people will think its just an advertisement and some people will think with an open mind.In a way you thought.But considering Air New Zealand ,an airline which has a long history of taking risks this could be a good idea to show their intended message.

By: Donna

Donna — Fri, 29 May 2009 15:01:55 +0000

What a fantastic ad. The marketing campaign shows they are really innovative and want to differentiate how far ahead they are from the ‘buy on board’ mob. Great to see quality still in flying – you’ve got my $pend every time Air New Zealand.

By: Sumit Roy

Sumit Roy — Wed, 20 May 2009 03:21:14 +0000

Type your comment here …

By: Sumit Roy

Sumit Roy — Wed, 20 May 2009 03:20:54 +0000

WOW. What a great branding idea.

Air New Zealand must be getting getting both great “word-of-mouth” as well as “word-of-mouse” out of dressing up their people in “body paint”.

One of the best ideas I have since this century. Great example of a branding idea that works well across integrated media.

Sumit

By: Benjamin Barreras

Benjamin Barreras — Thu, 14 May 2009 10:48:46 +0000

Air New Zealand is ahead of its time:) Brilliant Marketing Campaign and if you have ever flown Air New Zealand you would understand why. My Wife and kids are all New Zealanders….Go Kiwi’s!

By: Curtis

Curtis — Wed, 13 May 2009 03:27:29 +0000

Glad to see that some of the airlines are taking the path of – you get what you pay for and it’s included. I’ve never flown NZ – but the in-flight conceirge could be pretty handy. I’ve used the wi-fi on AirTran and it’s a nice perk.