Comments on: Three lessons in airline branding from Singapore Airlines, Virgin Atlantic and Delta http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/ Helping airlines & airports engage travelers, profitably Sun, 22 Jan 2012 21:33:57 +0000 hourly 1 By: HON File Cabinet Keys http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-4094 HON File Cabinet Keys Thu, 01 Jul 2010 16:59:30 +0000 http://simpliflying.com/?p=1617#comment-4094 I'm not finished read this yet, but it's so fabulous 'n I'll back again when I was finished my job :D I'm not finished read this yet, but it's so fabulous 'n I'll back again when I was finished my job :D

]]> By: simpliflying http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-3132 simpliflying Thu, 03 Dec 2009 20:26:56 +0000 http://simpliflying.com/?p=1617#comment-3132 Marcus,<br><br>Your comments are bang on target. And I couldn't agree with you more. <br>Brand execution is more important that being BIG or being "the <br>oldest". In fact, these aspects may very well be liabilities! Marcus,

Your comments are bang on target. And I couldn't agree with you more.
Brand execution is more important that being BIG or being “the
oldest”. In fact, these aspects may very well be liabilities!

]]> By: marcusosborne http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-3131 marcusosborne Thu, 03 Dec 2009 18:37:19 +0000 http://simpliflying.com/?p=1617#comment-3131 Shashank<br>Another great piece that makes so many good points - Asian firms do know how to brand if they make the right investments - American co's who gave us the concept of quality service, have let the number crunchers take over the running of the company and this has caused them to lose sight of what matters, the customer and their requirements for value. And more.<br><br>And today, in a far more competitive world, that customer value is so, so critical. Being the world's biggest meant something in 1979 or even 1989 but it means nothing in 2009. And this is a problem with many US legacy carriers and indeed legacy carriers from other parts of the world.<br><br>Until those legacy carriers get back to basics, and start off by doing those basics right, and treating customers right, they will continue to lose market share to carriers such as Virgin, Air Asia and other ambitious brands. Shashank
Another great piece that makes so many good points – Asian firms do know how to brand if they make the right investments – American co's who gave us the concept of quality service, have let the number crunchers take over the running of the company and this has caused them to lose sight of what matters, the customer and their requirements for value. And more.

And today, in a far more competitive world, that customer value is so, so critical. Being the world's biggest meant something in 1979 or even 1989 but it means nothing in 2009. And this is a problem with many US legacy carriers and indeed legacy carriers from other parts of the world.

Until those legacy carriers get back to basics, and start off by doing those basics right, and treating customers right, they will continue to lose market share to carriers such as Virgin, Air Asia and other ambitious brands.

]]> By: simpliflying http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-3005 simpliflying Thu, 03 Dec 2009 12:26:56 +0000 http://simpliflying.com/?p=1617#comment-3005 Marcus,<br><br>Your comments are bang on target. And I couldn't agree with you more. <br>Brand execution is more important that being BIG or being "the <br>oldest". In fact, these aspects may very well be liabilities! Marcus,

Your comments are bang on target. And I couldn't agree with you more.
Brand execution is more important that being BIG or being “the
oldest”. In fact, these aspects may very well be liabilities!

]]> By: marcusosborne http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-3004 marcusosborne Thu, 03 Dec 2009 10:37:19 +0000 http://simpliflying.com/?p=1617#comment-3004 Shashank<br>Another great piece that makes so many points - Asian firms do know how to brand if they make the right investments - American co's who gave us the concept of quality service, have let the number crunchers take over the running of the company and this has caused them to lose sight of what matters, the customer and their requirements for value. And more.<br><br>But that customer value is so, so critical. Being the world's biggest meant something in 1979 or even 1989 but it means nothing in 2009. And this is a problem with many US legacy carriers and indeed legacy carriers from other parts of the world.<br><br>Until those legacy carriers back to basics, and start off by doing those basics right, and treating customers right, they will continue to lose market share to carriers such as Virgin, Air Asia and other ambitious brands. Shashank
Another great piece that makes so many points – Asian firms do know how to brand if they make the right investments – American co's who gave us the concept of quality service, have let the number crunchers take over the running of the company and this has caused them to lose sight of what matters, the customer and their requirements for value. And more.

But that customer value is so, so critical. Being the world's biggest meant something in 1979 or even 1989 but it means nothing in 2009. And this is a problem with many US legacy carriers and indeed legacy carriers from other parts of the world.

Until those legacy carriers back to basics, and start off by doing those basics right, and treating customers right, they will continue to lose market share to carriers such as Virgin, Air Asia and other ambitious brands.

]]> By: patriciabue http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-2805 patriciabue Thu, 01 Oct 2009 08:56:10 +0000 http://simpliflying.com/?p=1617#comment-2805 Liked this article. By the way, great also the Volaris interview to their CEO! You should fly to this part of the world! (Latin America) Should I maybe help you with other Latin American airlines CEO interviews? Liked this article. By the way, great also the Volaris interview to their CEO! You should fly to this part of the world! (Latin America) Should I maybe help you with other Latin American airlines CEO interviews?

]]> By: » Three lessons in airline branding from Singapore Airlines … « Branding http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-2795 » Three lessons in airline branding from Singapore Airlines … « Branding Sat, 19 Sep 2009 19:19:35 +0000 http://simpliflying.com/?p=1617#comment-2795 [...] See t­he ori­gi­n­al post­ here: » Thr­ee l­esso­­ns in air­l­ine br­anding­ f­r­o... [...] [...] See t­he ori­gi­n­al post­ here: » Thr­ee l­esso­­ns in air­l­ine br­anding­ f­r­o… [...]

]]> By: » Three lessons in airline branding from Singapore Airlines … http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-2794 » Three lessons in airline branding from Singapore Airlines … Sat, 19 Sep 2009 16:31:33 +0000 http://simpliflying.com/?p=1617#comment-2794 [...] Read the rest here:  » T­h­re­e­ le­sso­­ns in airline­ b­randing fro­... [...] [...] Read the rest here:  » T­h­re­e­ le­sso­­ns in airline­ b­randing fro­… [...]

]]> By: oussama http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-2793 oussama Fri, 18 Sep 2009 19:34:28 +0000 http://simpliflying.com/?p=1617#comment-2793 Your point is taken, I agree that Singapore and Virgin Atlantic deliver on their brand. Delta used to be by far the best american legacy carrier when it was a non union airline. When employees drove the success of the airline, who else gives their airline a B767 for a gift. These days are long gone. The latest merger with Northwest is not necessarily good for the Delta culture. It maybe a case similar to the Boeing and McDonnell Douglas case where the MD customer support culture over powered Boeing's and ended up in a deteriorating culture to the point that it was said MD bought Boeing with Boeing's money.<br>Delta will have a long way to go to produce a Brand that encompasses the new company other than the World's Largest Airline, Your point is taken, I agree that Singapore and Virgin Atlantic deliver on their brand. Delta used to be by far the best american legacy carrier when it was a non union airline. When employees drove the success of the airline, who else gives their airline a B767 for a gift. These days are long gone. The latest merger with Northwest is not necessarily good for the Delta culture. It maybe a case similar to the Boeing and McDonnell Douglas case where the MD customer support culture over powered Boeing's and ended up in a deteriorating culture to the point that it was said MD bought Boeing with Boeing's money.
Delta will have a long way to go to produce a Brand that encompasses the new company other than the World's Largest Airline,

]]> By: simpliflying http://simpliflying.com/2009/three-lessons-in-airline-branding-from-singapore-airlines-virgin-atlantic-and-delta/comment-page-1/#comment-2791 simpliflying Fri, 18 Sep 2009 14:18:05 +0000 http://simpliflying.com/?p=1617#comment-2791 Well, I'm certainly not saying all of SIA's flights are flying full. My point was that no matter how high the loads, SQ still makes each passenger feel special. And that's important. Well, I'm certainly not saying all of SIA's flights are flying full. My point was that no matter how high the loads, SQ still makes each passenger feel special. And that's important.

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