Comments on: What makes the Boeing 787 Dreamliner a brand differentiator? Video tour

By: American Airlines pays attention to on-board experience, in the latest Boeing 737 with Sky Interior | Leaders in airline & airport customer engagement :: SimpliFlying

Fri, 27 May 2011 01:29:39 +0000

[...] designed seats and power ports throughout the cabin. The latter features are just like the 787 (watch a cabin tour). While these all seem like amenities that will please even the most demanding passenger, at a [...]

By: Hemant Patwardhan

Hemant Patwardhan — Sat, 18 Jul 2009 05:19:34 +0000

Can’t upload the video. But high time Boeing came out with an innovative new product – the last one out was the 747 and that was ages ago. Would be interesting to see how this plays out with the A380 – the point-to-point travel predictions (Boeing) versus the hub-and-spoke configuration (Airbus).

By: Shelley Rosen

Shelley Rosen — Sat, 18 Jul 2009 05:16:31 +0000

Shashank,
I am a 3 million flyer on United Airlines. While this new aircraft sounds very exciting the only way to be exctied about air travel is to enhnace the ENTRIE user experience– from the time one makes the reservation to check-in, boarding, on-time departure and luggage retreival. Consumers’ time is valuable. As I tell all flgiht attendents when I land late ( most if not all United Flights are late) “My job starts when this plane lands.” The cusotmer centric mentality does not exist inthe airline buisness with the award winning exception of Southwest. I hope Beoing works with each airline client to improve the whole experience. I wish the Boeing 787 great success, but without the employees valuing the passengers time and an operations system that is timely, the actual flight does not matter. Shelley Rosen, brand story teller. srosen@airliftideas.com

By: George Tierney

George Tierney — Fri, 17 Jul 2009 11:42:30 +0000

Since branding effectivness is more see than hear ….. we didn’t see much of the 787… it was mostly hearing a litany of opinions from an, albeit, nice young lady but if your selling the public, show how comfortable the seating is and the extra’s .. just didn’t see much. Sorry if I was too critical…

By: Ted Langs 泰德兰格

Ted Langs 泰德兰格 — Fri, 17 Jul 2009 11:41:57 +0000

Well right now the brand is still a “dream” since it is having outsourced parts difficulties (a seperate topic of discussion). Seems Airbus has similar brand issues too. Boeing was smart at the time, to not go the way of Airbus’ oversized commercial airliner however I wonder, given the fuel and world economics that this new dynamic needs to be addressed. Does the 787 now make sense for the foreseeable, cost justified future? I am pro-Boeing but I see their commercial aircraft business model differently.

By: Shriram Moharil

Shriram Moharil — Fri, 17 Jul 2009 11:34:04 +0000

Shashank,
Very interesting question. I think the Boeing 787 does represent an important step in commercial aviation. Given its novel cabin lighting scheme, I could already see myself experiencing less jet lag while travelling aboard this aircraft – an important consideration for any customer. Also, I do believe that that if this aircraft is deployed as intended, i.e. in a true point-point fashion, it would greatly reduce the number of additional flights that a customer has to take, in order to get to his/her eventual destination.

So yes, I do agree that this is a brand differentiator and will certainly improve the overall experience of an airline passenger in the years to come.

regards,
-Shriram.

By: Emile

Emile — Wed, 08 Jul 2009 20:01:48 +0000

@Shashank: So if I understand correctly the lighting is not a differentiating feature then, since it’s already available now on other types? I have heard of the stellar lighting presentation by Emirates, however in the video it really seems way too blue. I mean, my skin doesn’t appear blue when under a blue sky (I know, you can adjust it to whatever way you like). Might be the white balance of the camera?
However, you were asking about differentiation. In the end the windows are probably the biggest development and outstanding feature. However nice (I do like it), I doubt it will trigger people into wanting to pay a premium fee to see more clouds and ocean for 10 hours. The cleaner air might though I think. And perhaps it will be more quiet?

By: Shashank Nigam

Shashank Nigam — Wed, 08 Jul 2009 18:59:19 +0000

@Emile: I’d agree with with you that there are many other technological aspects of the 787 that put it in its own league, like the composite materials it’s made of.

However, I’ve seen the windows myself and can vouch for the fact that bigger windows will make flying more real, more fun and more enjoyable for a majority of the people. It’s not just the person with the window seat, but even others who’d be able to look outside the plane without straining their necks. Same for the lighting. I’d recommend you get on a Virgin America flight, or an Emirates flight if you haven’t done so, to feel the difference lighting makes to the mood of the passenger. It’s soothing indeed.

And yeah, I’m looking forward to the A350 too, but much more to the 787 first flight, which is going to happen much sooner.

By: Shashank Nigam

Shashank Nigam — Wed, 08 Jul 2009 18:51:48 +0000

@yogesh: I’m getting so many request for this that I’m in serious thoughts to go back on the plane after the first flight =)
@HJ: Hmm…I guess she does have a good camera presence =)

By: Yogesh Pagar

Yogesh Pagar — Wed, 08 Jul 2009 17:48:33 +0000

That was a nice short video.
But wished, while speaking about the features, Colleen had taken us around the cabins & video moved around.