Comments on: What makes Virgin America an outstanding airline brand? The delivery. http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/ Helping airlines & airports engage travelers, profitably Sun, 22 Apr 2012 04:02:10 +0000 hourly 1 By: How social media enables brand resilience - customers & brand promise | iGo2 Group http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-23462 How social media enables brand resilience - customers & brand promise | iGo2 Group Tue, 17 Apr 2012 00:33:58 +0000 http://simpliflying.com/?p=1084#comment-23462 [...] Experience, is what some say IS the brand, that is, regardless of the Promise the reality of how the brand is experienced IS the [...] [...] Experience, is what some say IS the brand, that is, regardless of the Promise the reality of how the brand is experienced IS the [...]

]]> By: teresabattaglia http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-3123 teresabattaglia Thu, 17 Dec 2009 09:52:48 +0000 http://simpliflying.com/?p=1084#comment-3123 How Can you com' I love the owner of Virgin America -)<br><br>Thanks<br><a href="http://www.graphic-design-los-angeles.com" rel="nofollow">http://www.graphic-design-los-angeles.com</a> How Can you com' I love the owner of Virgin America -)

Thanks
http://www.graphic-design-los-angeles.com

]]> By: teresabattaglia http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-3063 teresabattaglia Thu, 17 Dec 2009 01:52:48 +0000 http://simpliflying.com/?p=1084#comment-3063 How Can you com' I love the owner of Virgin America -)<br><br>Thanks<br><a href="http://www.graphic-design-los-angeles.com" rel="nofollow">http://www.graphic-design-los-angeles.com</a> How Can you com' I love the owner of Virgin America -)

Thanks
http://www.graphic-design-los-angeles.com

]]> By: Alice http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-2316 Alice Tue, 16 Jun 2009 18:35:14 +0000 http://simpliflying.com/?p=1084#comment-2316 Thanks for the awesome article. I am now going to fly Virgin America in July! Thanks for the awesome article. I am now going to fly Virgin America in July!

]]> By: Photos Of Food » Today`s Joke http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-1854 Photos Of Food » Today`s Joke Thu, 23 Apr 2009 11:04:51 +0000 http://simpliflying.com/?p=1084#comment-1854 [...] What makes Virgin America an outstanding airline brand? The delivery. (simpliflying.com) [...] [...] What makes Virgin America an outstanding airline brand? The delivery. (simpliflying.com) [...]

]]> By: Minal Cherie Kamlani http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-1842 Minal Cherie Kamlani Wed, 22 Apr 2009 18:17:14 +0000 http://simpliflying.com/?p=1084#comment-1842 Virgin manages to be democratic and aspirational at the same time. :-) Virgin manages to be democratic and aspirational at the same time. :-)

]]> By: Cristian Saracco http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-1841 Cristian Saracco Wed, 22 Apr 2009 18:10:25 +0000 http://simpliflying.com/?p=1084#comment-1841 PitchTV... See what Branson is doing know to improve Virgin brand experience... http://entrepreneur.virgin.com/index.php BTW... Virgin was selected as one of the coolest brands worldwide... http://www.allegro234.net/noticia.asp?vcnoticia=13 PitchTV… See what Branson is doing know to improve Virgin brand experience… http://entrepreneur.virgin.com/index.php

BTW… Virgin was selected as one of the coolest brands worldwide… http://www.allegro234.net/noticia.asp?vcnoticia=13

]]> By: David Tait http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-1680 David Tait Thu, 09 Apr 2009 12:36:42 +0000 http://simpliflying.com/?p=1084#comment-1680 Virgin America truly has a great product having taken its lead and brand essence from the mothership at Virgin Atlantic. Great product, consistently delivered by attentive staff, backed up by smart edgy marketing will win every time. I just hope they survive the citizenship issue that looks to be headed to a "hearing on the hill". Shashank, maybe you need to check the smart marketing of (comment # 13) Robert Koveleskie who seems to be hijacking this discussion line to promote his own unrelated services! Virgin America truly has a great product having taken its lead and brand essence from the mothership at Virgin Atlantic. Great product, consistently delivered by attentive staff, backed up by smart edgy marketing will win every time. I just hope they survive the citizenship issue that looks to be headed to a “hearing on the hill”.

Shashank, maybe you need to check the smart marketing of (comment # 13) Robert Koveleskie who seems to be hijacking this discussion line to promote his own unrelated services!

]]> By: Shashank Nigam http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-1679 Shashank Nigam Thu, 09 Apr 2009 11:30:58 +0000 http://simpliflying.com/?p=1084#comment-1679 @Nigel: You bring up a good point - brand experience can vary greatly when you fly multiple airlines in an alliance. I'm not sure how you didn't know in advance that you were flying with AA, because airlines notify you up-front that it's not their plane you'll be boarding but a partner's. People who want to fly with the carrier then try to change their flights to be with the carrier of choice. Having said that, I do think brand takes less importance than access to a destination when we talk about alliances. Here's an article on the topic that you might enjoy: http://simpliflying.com/2008/will-a-bloated-star-alliance-result-in-a-branding-nightmare/ @Nigel: You bring up a good point – brand experience can vary greatly when you fly multiple airlines in an alliance. I’m not sure how you didn’t know in advance that you were flying with AA, because airlines notify you up-front that it’s not their plane you’ll be boarding but a partner’s. People who want to fly with the carrier then try to change their flights to be with the carrier of choice.

Having said that, I do think brand takes less importance than access to a destination when we talk about alliances. Here’s an article on the topic that you might enjoy: http://simpliflying.com/2008/will-a-bloated-star-alliance-result-in-a-branding-nightmare/

]]> By: Shashank Nigam http://simpliflying.com/2009/what-makes-virgin-america-an-outstanding-airline-brand-the-delivery/comment-page-1/#comment-1677 Shashank Nigam Thu, 09 Apr 2009 11:26:26 +0000 http://simpliflying.com/?p=1084#comment-1677 @Rachel: Indeed it's a different flight experience. And it comes through from the advertisements, which read, "Not all airlines are created equal". @Rachel: Indeed it’s a different flight experience. And it comes through from the advertisements, which read, “Not all airlines are created equal”.

]]>