Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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Up
01 '09 Jun

Why American Airlines' personalized email brand campaign has wings?

by // June 1, 2009 // 2 responses
American Airlines has recently launched a new flash-animated website where visitors can sample their new Business Class and First Class seats and amenities. It’s tastefully done, and similar to the effort by Cathay Pacific last year.

What’s more impressive is how American Airlines has created a highly personalized email brand campaign to get people to this website. Basically, anyone can increase their chances of winning the lucky draw by recommending the website to four friends. You may think that’s like spamming, but the thinking ends there.

What comes to the inbox is a beautifully crafted email that is highly personalized for the recipient. You’d almost want to jump ahead and click the link. The email is concise, humorous and actionable. Of the three key points they mention, only one is a “sell”, and the others are bound to make you laugh, like “You wish you’d rather win that amazing prize instead of Thomas”.

I’ve taken a screenshot of the email here and distilled the key lessons anyone can learn about email marketing. And with all the spam that we get in our inbox these days, such an email is a breath of fresh air. Well done, AA.

American Airines advertisement

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Shashank Nigam

Shashank Nigam

CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam

@simpliflying

Shashank Nigam
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  • Ronald Kuhlmann

    This is a clear case where the brander is at odds with the experience of the masses. A quick visit to Skytrax or any other posting site reveals that the general experience on AA is more likely to disappoint than to delight. Having flown them many times in all classes, I would have to say that no website or clever invitation can dislodge my personal experiences of general indifference and occasional outright rudeness.

    I was traveling AA (domestically) in F recently and was asked what I wanted to drink. My seatmate chose a glass of white wine, and when I said I would have the wine as well, I was curtly informed that most people ask for wine by color (red or white) and that was the accepted way to do it. Miss Personality included herself in that vast group that knew the proper response and acted as though I had insulted her mother and the blessed Virgin and anyone else who might be offended by my careless response.

    No seat picture or flashy ad will ever be able to rectify that still vivid moment. It will only be undone by having a counterbalancing very positive experience. They have yet to deliver on that.

  • Vinay Rajan

    Well I do agree with Roland but, AA had lacked a good website for a longtime. The animation is quite good and would get the heads turning.
    I think its a tool mainly to attract first time business / first class travellers.( or to make them choose over economy).
    If you have travelled once in a B or F you actually know what is the offer and dont care much of the site.
    any thoughts ?

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