Comments on: Why American Airlines’ personalized email brand campaign has wings? http://simpliflying.com/2009/why-american-airlines-personalized-email-brand-campaign-has-wings/ World's largest airline branding resource Sun, 14 Mar 2010 19:00:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Vinay Rajan http://simpliflying.com/2009/why-american-airlines-personalized-email-brand-campaign-has-wings/comment-page-1/#comment-2230 Vinay Rajan Fri, 05 Jun 2009 15:37:34 +0000 http://simpliflying.com/?p=1327#comment-2230 Well I do agree with Roland but, AA had lacked a good website for a longtime. The animation is quite good and would get the heads turning. I think its a tool mainly to attract first time business / first class travellers.( or to make them choose over economy). If you have travelled once in a B or F you actually know what is the offer and dont care much of the site. any thoughts ? Well I do agree with Roland but, AA had lacked a good website for a longtime. The animation is quite good and would get the heads turning.
I think its a tool mainly to attract first time business / first class travellers.( or to make them choose over economy).
If you have travelled once in a B or F you actually know what is the offer and dont care much of the site.
any thoughts ?

]]> By: Ronald Kuhlmann http://simpliflying.com/2009/why-american-airlines-personalized-email-brand-campaign-has-wings/comment-page-1/#comment-2229 Ronald Kuhlmann Fri, 05 Jun 2009 15:36:48 +0000 http://simpliflying.com/?p=1327#comment-2229 This is a clear case where the brander is at odds with the experience of the masses. A quick visit to Skytrax or any other posting site reveals that the general experience on AA is more likely to disappoint than to delight. Having flown them many times in all classes, I would have to say that no website or clever invitation can dislodge my personal experiences of general indifference and occasional outright rudeness. I was traveling AA (domestically) in F recently and was asked what I wanted to drink. My seatmate chose a glass of white wine, and when I said I would have the wine as well, I was curtly informed that most people ask for wine by color (red or white) and that was the accepted way to do it. Miss Personality included herself in that vast group that knew the proper response and acted as though I had insulted her mother and the blessed Virgin and anyone else who might be offended by my careless response. No seat picture or flashy ad will ever be able to rectify that still vivid moment. It will only be undone by having a counterbalancing very positive experience. They have yet to deliver on that. This is a clear case where the brander is at odds with the experience of the masses. A quick visit to Skytrax or any other posting site reveals that the general experience on AA is more likely to disappoint than to delight. Having flown them many times in all classes, I would have to say that no website or clever invitation can dislodge my personal experiences of general indifference and occasional outright rudeness.

I was traveling AA (domestically) in F recently and was asked what I wanted to drink. My seatmate chose a glass of white wine, and when I said I would have the wine as well, I was curtly informed that most people ask for wine by color (red or white) and that was the accepted way to do it. Miss Personality included herself in that vast group that knew the proper response and acted as though I had insulted her mother and the blessed Virgin and anyone else who might be offended by my careless response.

No seat picture or flashy ad will ever be able to rectify that still vivid moment. It will only be undone by having a counterbalancing very positive experience. They have yet to deliver on that.

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