If you’re already up and running on Twitter, Facebook or other social media tools, a great way to augment your social media efforts is by tapping on one of the hottest trends around, location based services (“LBS”). Location based social networking is something VERY well suited for airlines. Just like “Tweets” was the buzzword of 2009, by the end of 2010, I expect “Mayor” to be the buzzword. And, these services are made to work well in the travel industry.
Popular Location Based Services
If you’re unfamiliar with LBS, here are a few that are popular, including a couple of travel specific ones:
Foursquare – Foursquare is a location based game/application, where users “check-in” at places around the city. They get points for check-ins, adding new locations, and extra points for multiple check-ins in one day. Check-ins can be automatically shared on Twitter and Facebook. They can also become “Mayor” of a location if they have been there the most out of all Foursquare users. Friends have access to see where you are, and where you’ve been, which can facilitate social gatherings that might have not otherwise happened.
Some companies are starting to use this application to …
