Mishandled baggage: mission accomplished?
25 Feb’10 || MSNBC
… In 2009, there were fewer passengers, fewer flights and, therefore, fewer checked bags to be mishandled. All those new checked-bag fees, according to SimpliFlying’s Shashank Nigam, caused “many passengers to stop checking-in [any] bags unless absolutely necessary … and frequent fliers to travel light,” unless they can take advantage of elevated mileage status and check their bags for free. “That’s the secret behind the numbers,” he said… read more
Marketing special report: Social media
19 Feb’10 || Airline Business
… A return on investment is only one way to gauge the success of a campaign, and “it needs to be complemented with a return on engagement, also known as love or buzz”, says Shashank Nigam, chief executive of global airline marketing and branding consultancy Simpliflying… read more
Poor Results Aside, Qantas Remains an Agile Brand
18 Feb’10 || CNBC
Qantas unveiled on Thursday a first-half net profit that slumped 72% from the previous year, triggering an 8 percent slide in its stock price. In comments to the media, Chief Executive Alan Joyce defended the results, saying the carrier has done better than most of its rivals… read more…
