by Shashank Nigam | March 21st, 2010
6 Comments
I’ve often mentioned in my keynote presentations, that an airline brand is not what you say it is, it’s what they say it is. And I found a perfect example of this today – reading a post in the Airliners.net forums about Kulula.com – the South African LCC.
Wait….let me rephrase that. Kulula.com – THE South African Airline.
And why do I say that they’re the most “fun” airline in the world? Remember their really cool airline 101 livery? Or their quirky advertisements?
But the best testimonial is that from a customer. To substantiate what I’m talking about, let me just quote the user’s story here, which is about Brand eXecution at 35,000 feet.
The highlight of any flight has to be the announcements from the crew; when landing in Port Elizabeth after a short hop from Cape Town, a booming voice came onto the PA system, saying “welcome to Zimbabwe!”, which had everyone in the cabin briefly looking a bit surprised before all bursting into laughter.
On the return hop to Cape Town, a hard bounce on the runway which turned into a go-around resulted in the first …
