5 Ways Airlines Can Drive Revenue with Social Media (Mashable.com)

I’ve been a guest writer for Mashable.com for a few months now, and my latest article was about how airlines can drive revenue from social media. Those of you who’ve attended my keynote presentation (view slides) on the topic know that I classify this as the holy grail for airlines – something not many have been able to achieve, and there are no “numbers” released from airlines on their social media efforts either.

This article seeks inspiration from the likes of Dell, who made $6.4million for selling on Twitter, and applies the lessons to airlines.  Here’s a quick summary of the article and you can read the full version over at Mashable.

1. Clear distressed inventory using real-time mediums like Twitter, e.g. JetBlue Cheeps and United Twares
2. Integrate independent social media reviews in the booking path – to boost conversion
3. Integrate with social media travel tools like TripIt – Leverage on the loads of travel information publicly available, like travel plans, to send specific deals to people
4. Create private online communities – exclusive “velvet-rope” clubs of your most valued customers who’re active on social media
5. Build relationships. Don’t just think profits. Think conversations and give free love. They’ll love you back, like Lufthansa’s MySkyStatus.com

So, what do you think? Can airlines actually drive revenue from social media? Do you know of any success stories? We’d love to hear. Let’s discuss in the comments section, and on Twitter (@simpliflying)