SimpliFlying in The Media: CNBC, The Straits Times, Asia News Network, AirObserver’s Blog, DrDaveHaleOnline, Travel Reviews, Travel Industry Wire, Facing the Street

Is A Low Cost Airline Alliance Possible In Europe?

8 Jan’09 || AirObserver’s Blog

… I’d like to quote Simpliflying, whose insight is particularly pertinent especially when we’ve witness such an alliance and with whom I agree. He says that “the most significant difference is the departure from Star Alliance – type marketing or revenue driven alliances. Air Asia and Jetstar have formed a cost alliance… read more

 

Jetstar and AirAsia join forces

7 Jan’10 || The Straits TimesAsia News Network

… Code-sharing, where a flight operated by one airline is offered as a service by other airlines, could be a prime candidate for cooperation, said Mr Shashank Nigam, chief executive officer of SimpliFlying, an airline branding consultancy headquartered in Singapore… read more

 

CNBC Live Interview: Analyzing Jetstar-AirAsia Alliance

6 Jan’10 || CNBC

The most distinct part about the alliance between Jetstar and AirAsia is that it is cost-driven, notes Shashank Nigam, CEO at SimpliFlying. He analyzes how this deal will benefit both low-cost carriers, with CNBC’s Martin Soong & Sri Jegarajah… Read more

 

How can an airline create a viral video? – By Shashank Nigam

5 Jan’10 || Travel Reviews

TAP Air Portugal – a national carrier – maintains a YouTube Channel. Of all the videos they have posted on the channel, hardly any had crossed the 500 views mark in the past one year. Most are showcasing the latest products and are an extension of the marketing arm. This was the case till four days ago… read more

 

How can an airline create a viral video? – By Shashank Nigam

4 Jan’10 || Travel Industry Wire

TAP Air Portugal – a national carrier – maintains a YouTube Channel. Of all the videos they have posted on the channel, hardly any had crossed the 500 views mark in the past one year. Most are showcasing the latest products and are an extension of the marketing arm. This was the case till four days ago… read more

 

Social Media Predictions for 2010

4 Jan’10 || DrDaveHaleOnline.com

… Shashank Nigam of SimpliFlying Pte. Ltd., HQ in Singapore, states “I’m heading SImpliFlying, an airline branding consulting company out of Singapore, for just over a year now. Our total go-to-market strategy is based on a blog, LinkedIn, Twitter and Facebook. I believe that social media platforms likes LinkedIn, Facebook, Twitter and WordPress will form the backbone of the social media strategic plan for companies who will use social media for branding their business. We blog regularly, which is then syndicated on selected LinkedIn groups and discussed live on Twitter. This helps us then connect with key executives in airlines the world over who are our main clients, even though we’re headquartered out of Singapore… read more

 

Dancers liven up Lisbon airport

4 Jan’ 10 || Facing the Street

Yeah, I know, Christmas is over and done. But if you can stomach one more cheery holiday video, check out this great YouTube clip of a surprise dance performance at the Lisbon airport by the staff of TAP Portugal and Aeroportos de Portugal. If check-in agents at my local airport came leaping over the desks to belt out Mariah Carey tunes and do a bit of Saturday Night Fever-style shimmying, it would certainly take a lot of the stress out of flying! Thanks to Shashank Nigam at Simpliflying.com for spreading the word on the video… read more

 

 

If you are a member of the press and wish to quote SimpliFlying, email to media@simpliflying.com

For more quotations on aviation/ branding/ travel media, check out Media Mentions archive.

 

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