Is A Low Cost Airline Alliance Possible In Europe?
8 Jan’09 || AirObserver’s Blog
… I’d like to quote Simpliflying, whose insight is particularly pertinent especially when we’ve witness such an alliance and with whom I agree. He says that “the most significant difference is the departure from Star Alliance – type marketing or revenue driven alliances. Air Asia and Jetstar have formed a cost alliance… read more
Jetstar and AirAsia join forces
7 Jan’10 || The Straits Times/ Asia News Network
… Code-sharing, where a flight operated by one airline is offered as a service by other airlines, could be a prime candidate for cooperation, said Mr Shashank Nigam, chief executive officer of SimpliFlying, an airline branding consultancy headquartered in Singapore… read more
CNBC Live Interview: Analyzing Jetstar-AirAsia Alliance
6 Jan’10 || CNBC
The most distinct part about the alliance between Jetstar and AirAsia is that it is cost-driven, notes Shashank Nigam, CEO at SimpliFlying. He analyzes how this deal will benefit both low-cost carriers, with CNBC’s Martin Soong & Sri Jegarajah… Read more
How can an airline create a viral video? – By Shashank Nigam
5 Jan’10 || Travel Reviews
TAP Air Portugal – a national carrier – maintains a YouTube Channel. Of all the videos they have posted on the channel, hardly any had crossed the 500 views mark in the past one year. Most are showcasing the latest products and are an extension of the marketing arm. This was the case till four days ago… read more
How can an airline create a viral video? – By Shashank Nigam
4 Jan’10 || Travel Industry Wire
TAP Air Portugal – a national carrier – maintains a YouTube Channel. Of all the videos they have posted on the channel, hardly any had crossed the 500 views mark in the past one year. Most are showcasing the latest products and are an extension of the marketing arm. This was the case till four days ago… read more
Social Media Predictions for 2010
4 Jan’10 || DrDaveHaleOnline.com
… Shashank Nigam of SimpliFlying Pte. Ltd., HQ in Singapore, states “I’m heading SImpliFlying, an airline branding consulting company out of Singapore, for just over a year now. Our total go-to-market strategy is based on a blog, LinkedIn, Twitter and Facebook. I believe that social media platforms likes LinkedIn, Facebook, Twitter and WordPress will form the backbone of the social media strategic plan for companies who will use social media for branding their business. We blog regularly, which is then syndicated on selected LinkedIn groups and discussed live on Twitter. This helps us then connect with key executives in airlines the world over who are our main clients, even though we’re headquartered out of Singapore… read more
Dancers liven up Lisbon airport
4 Jan’ 10 || Facing the Street
Yeah, I know, Christmas is over and done. But if you can stomach one more cheery holiday video, check out this great YouTube clip of a surprise dance performance at the Lisbon airport by the staff of TAP Portugal and Aeroportos de Portugal. If check-in agents at my local airport came leaping over the desks to belt out Mariah Carey tunes and do a bit of Saturday Night Fever-style shimmying, it would certainly take a lot of the stress out of flying! Thanks to Shashank Nigam at Simpliflying.com for spreading the word on the video… read more
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