Thirty questions airline brands and airports must answer to build a strong social media strategy

If you recall, we had run a contest to give away two passes and two free tickets to the 1st conference on social media for airlines, being held in London on Oct 1. To win, participants had to tweet or comment questions to be asked during the conference. The competition was won by Sven Solterbeck from Germany and Jon Norris, from France.

Sven was kind enough to compile all the questions raised by him and others on his blog, and I’ve re-posted them here. So if you’d like to have these answered, register for a place for the conference this Friday, or follow the #SMairlines tag on Twitter!

30 questions to build a strong social media strategy

1.) Could application stores (like iPhone App Store) on all things concerning travel and cargo be a business model for airlines and airports?

2.) What measures airlines and airports take to attract non-Social Media using people to use Social Media in the future?

3.) Is it worth for airlines and airports to use a specific “hash tag” list or glossary to lead specific topics in their timeline?

4.) What kind of experiences airlines and airports have as “consumer” with other Social Media provider? Whom they lend their social ears?

5.) Another aviation geek, Twitter name “@fhxoxo“, asked recently: How can Social Media help passengers who are stranded for whatever reasons or in emergency situations?

A good example gave us during the Ashcloud situation Eurocontrol (European air navigation service) and its Social Media mastermind Aurélie Valtat, as Simpliflying reported earlier this year.

6.) Is there any Social Media use case airlines or airports should NOT utilize?

7.) Are we right that a lot of airlines and airports haven’t any integration of Social Media with their website and traditional communication?

8.) Are iPads (for Inflight Entertainment) plus Social Inflight Networking opportune for airlines?

9.) Which airlines are loved.by? “Air”-ffiliate helps to take products viral and get paid for doing so.

10.) Twitter user @airsocial asked recently: What are the creative ways an airport can use Foursquare?

11.) Be loyal to your favourite company! What can airlines or airports learn from extensively Social Media using popstars?

12.) Which airline is offering a “Social Inflight Networking”?

13.) How do airlines nd airports think about cargo tracking via social media tools (like Twitter)?

14.) Which strategy airports have in mind following others? (Whether via Twitter, Facebook, RSS etc.)

15.) How airports are clustering their followers?

16.) Quality Hunters versus Quality Followers?

17.) What is worth for airports ? One Twitter account or several channels, eg. pax, b2b, neigbourhood, visitors, employees, plane spotters? At least a question for other Social Media tools as well.

18.) What is about the hashtag “airports”? Why airports rarely show interest in participating the conference?

19.) How to achieve hundreds of airport followers aiming to be awarded with such a cake: see picture!

20.) Airports should tweet more on destitions they have service to, shouldn’t they? Making potential passengers keen to fly! Show them the world? Why it is worth to fly from your airport to the interesting destinations?

21.) Twitter at airports stands for dialog, recommendation, processing, newsfeeding! What else?

22.) A passenger can track his flight with Twitter. Could airlines imagine to escort a passenger through his whole itinary via Tweets?

23.) Are Airports able to be a local social media aggregator for airlines and other industry partners?

24.) What are the airlines’ expectations on airports’ social media activities?

25) How can airlines from less developed regions (eg Africa/Latin America) fully utilise social media where internet connection is spotty?

26) How do you retain user loyalty and prolonged interest, especially those who do not use their services?

27) How can companies convince sceptical shareholders that social media can generate revenue & interest from public?

28) Multiple accounts: are they worth it?

29) Should company executives tweet or should it be handled by the PR department?

30) Should there be a ‘Code of Conduct’ when employees tweet about their company (other than revealing company secrets)?

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