Top Airports On Twitter – Now 143 Airports

In March, when the first list of “Airports Using Twitter” was posted, we certainly generated a lot of interest in the topic by airports and others in our industry. The current list of airports using social has now grown to 143, which represents a 26% increase from the previous post of the list. The list includes many of the Top 30 International airports by size, as listed by ACI (shown below in capitals).

The rankings are straight-forward: the ratio of the number of Twitter followers to total passengers using the airport. But we  recognized that it may be more relevant to categorize airports by their relative size, i.e. by total passenger count. By ranking airports within their own category, we feel that this may better represent the airport’s effort to engage with customers through Twitter social media programs. It is felt that if airports have a higher ratio (followers to total passengers (PAX), it suggests that those airports may be more engaged with their traveling customers. More on this topic to be discussed in another post.

 

The Top 10 Airports Using Twitter by Category

Top 10 Twitter Airports:  >20Mn PAX
*Manchester, UK
*LONDON HEATHROW
*BOSTON
*Baltimore-Washington
*LONDON GATWICK
*ORLANDO
*PHOENIX
*LOS ANGELES
*MINNEAPOLIS-ST PAUL
*DALLAS/FORT WORTH

Top 10 Twitter Airports: 10-20Mn PAX
*Kansas City
*San Diego
*Cancun
*Cincinnati
*Vancouver
*Hamburg
*Arlanda-Stockholm
*Helsinki
*London Luton
*Oslo

Top 10 Twitter Airports: 5-10Mn PAX
*Columbus
*Glasgow
*Indianapolis
*Liverpool
*Birmingham, UK
*Milwaukee
*Abu Dhabi
*Buffalo
*Raleigh-Durham
*Pittsburgh

Top 10 Twitter Airports: 1-5Mn PAX
*Richmond
*Akron-Canton
*Harrisburg
*London City Airport
*Kelowna
*Bournemouth, UK
*Pensacola
*Aberdeen
*Manchester-Boston
*Southampton, UK

Top 10 Twitter Airports: <1Mn PAX
*Phoenix/Mesa Gateway
*Charlottesville
*Orlando-Melbourne
*Eugene
*Grand Forks
*Outagamie
*Charleston
*Tri-Cities
*Yeager Airport
*Eastern Iowa

As part of our ongoing effort to include more airports and keep the list current, we have created asocial media index (SMI) tool.  This tool allows airports to update their own data, or for new airports, to enter their social media data. The SMI tool automatically captures the number of followers and calculates the airport’s current ranking in the list.

We envision the next logical step to be a Passenger Experience Index, as part of the social media metrics suite.

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