Airports in social media – driving results and the road ahead. Presentation from ACI Airport Exchange, Abu Dhabi

I had the opportunity to deliver a presentation and a MasterClass at the ACI Airport Exchange in Abu Dhabi, on the road ahead for social media for airports around the world.

While I focused on key business goals like driving customer service and non-aeronautical revenue, I shared case studies from this year’s SimpliFlying Award winner London Gatwick and nominee Changi, among others. During the half-day MasterClass, I shared in-depth case studies and gave the participants a feel of how using free tools like socialmention.com and Geochirp.com can make their job easy when trying to engage customers.

I share with you here my Prezi presentation from the conference. A video recording will be posted up soon as well. Would love your comments on this.