"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
After Delta Airlines pioneered the booking engine on Facebook, they have now brought their popular Twitter channel, @deltaassist to Facebook. As some of you might be aware, the service aims to resolve customer service issues online by directly interacting with them in real-time. The service has more than 17,000 followers on Twitter, so there’s certainly customer interest. Delta has also put serious resources behind this, with almost 10 people interacting with customers!
So, if Twitter is already working well, and there’s call center, then why would Delta move this to Facebook – you may wonder? Because that’s where their customers are hanging out, and that’s where their needs are to be addressed. In fact, you can read an interview with Delta Assist manager, Jerry Fletcher, to learn more about this effort.
Overall, a great move, and a big sign of things to come! Good job, Delta 
Shashank Nigam
CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.
Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.
Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Latest posts by Shashank Nigam (see all)
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
- Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus - May 9, 2013
- What does SimpliFlying stand for? Thinking Differently about aviation marketing (and lessons from Simon Sinek) - May 1, 2013
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