I came across a very insightful infographic yesterday, and couldn’t help but publish it here. It’s about airlines’ usage of Twitter.
Before you dive into the infographic, a few questions to think about if you’re managing your airline’s Twitter presence:
- While an United Airlines sends out 3.3 tweets per day, they receive 164. The fact that they’re not able to reply to all – is that by design? Or because they can’t cope with the volume?
- JetBlue has over 1.6million Twitter followers – how many of them have flown JetBlue before? Can JetBlue loyalty managers point out those who’ve flown at least thrice in the last month?
- 1.1 million passengers now have in-flight wi-fi access – how are airlines leveraging on these with custom content? Even Starbucks shows me custom content when I log on to their wifi!
CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others. Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Latest posts by Shashank Nigam (see all)
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
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- What does SimpliFlying stand for? Thinking Differently about aviation marketing (and lessons from Simon Sinek) - May 1, 2013